Global Brand Communications - Public Relations Associate Manager

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Global Brand Communications – Public Relations Associate Manager

Reports to: Sr. Manager, Global Brand Communications - Public Relations HOKA

Location: Remote

Interested applicants must reside in one of the following approved states:

Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

HOKA is looking for a passionate individual to join the Public Relation business team. Under the direction of the Senior Manager, Global Brand Communications – Public Relations, the Associate Manager, Global Brand Communications -

Public Relations will support bringing the brand voice to life through thoughtful storytelling and strategic PR efforts, events, and initiatives. This person will help plan and execute PR strategies to meet global brand initiatives and contribute to HOKA’s brand and product messaging to media. This individual is passionate about creating strategies that are bold and unexpected and has an enthusiasm for building an emotional and authentic connection with the HOKA consumer. 

Working directly with the internal Global Brand Communications team, this role will also have high levels of communication and relationship management with various cross-functional departments. This role will assist in managing media relations including: interview requests, media outreach and the day-to-day relationship with the performance and lifestyle PR agencies. This role will serve as a key team member who regularly communicates PR achievements to the broader HOKA and Deckers team.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

• 1. Support the development of the overall PR strategy for HOKA, including media relations and communication of key brand moments, partner opportunities and product launches
• 2. Collaborate on PR planning for seasonal initiatives, driven by strong industry knowledge and relevant trends
• 3. Assist in the management of Lifestyle and Core PR agencies. Collaborate with team …