Funnel Strategist

Strikepoint is a growing digital marketing agency specializing in media buying, lead generation, funnel building, branding, and website design and development. Strikepoint was founded in 2013 and has quickly grown into a leader in the digital marketing industry, with more than $1 Billion in revenue generated for our clients. We have been featured on INC 5000’s list of fastest-growing companies in the United States twice!

About the role

The Funnel Strategist plays a key supportive role at Strikepoint. On the Marketing Team, they are responsible for supporting the strategy and production of revenue-impacting marketing campaigns and assets (lead gen offers, landing pages, email templates, etc.) aligned with our client’s strategy and initiatives.

As a Funnel Strategist, you will be responsible for collaborating with cross-functional teams to create compelling campaigns across various channels, as directed by the Marketing Strategists. You will support the strategy and execution of said campaigns by monitoring campaign performance, conducting market research, and providing insights to optimize.

This role will work closely with their pod team to grow and scale our client accounts. While the marketing strategist will be responsible for the developed strategy and prioritization, the Funnel Strategist will be responsible for developing resources and implementation that the pod executes for respective clients.

Key Responsibilities:

• Build and Optimize Funnels: Create and enhance marketing funnels, analyze performance metrics, and make data-driven improvements in collaboration with the Marketing Strategist. (min: 1x per week - 1x per month depending on traffic levels).

• Funnel Messaging Optimization: Craft and optimize high-converting copy across the entire customer journey by implementing psychological triggers, power words, and proven frameworks for landing pages, email sequences, and upsell offers. Conduct customer research and A/B test various copy elements including headlines, subheads, CTAs, and product descriptions to maximize engagement and conversion rates at every funnel stage. Analyze copy performance metrics and heat maps to continuously refine messaging strategy and improve emotional resonance with target audiences.

• Performance Reporting and Analysis: Provide detailed performance reports and analyses to clients and internal teams, including KPI tracking, attribution analysis, and funnel metrics. Develop and automate data flows to streamline reporting processes and ensure accountability for ongoing reporting needs.

• Funnel Audits and Conversion Rate Optimization: Conduct comprehensive funnel reviews, calculate funnel math during strategy and optimization phases, monitor conversion pages, implement A/B testing strategies, and communicate insights and recommendations with the team regularly.

• Ensure Quality Assurance: Conduct QA checks before launches, monitor funnels for post-launch issues, and resolve any breakages promptly.

• Update and Present Meeting Pitch Decks: Create and update pitch decks to share performance results, insights, and strategic recommendations with clients during meetings, ensuring clear and impactful communication.

• Coordinate With Creative Teams: Work with internal design and copy teams to develop, implement, and test creative elements for funnels to ensure effectiveness.

• Handle Ad-Hoc Tasks: Assist with design-related tasks, write ad and funnel copy when needed, support data integration projects, and prepare client media reporting.

Requirements

• Experience: 3+ years in a marketing role with a proven track record in an in-house or agency environment.

• Education: BA/BS degree in marketing or business preferred or equivalent work experience.

• Skills and Expertise:

  • Experience with page builder tools like Clickfunnels, Unbounce, GoHighLevel or similar.

  • Experience setting up email campaigns in CRM/ESPs like Hubspot, Active Campaign, Salesforce, Mailchimp, or similar.

  • Experience with using automation tools like Zapier, Make, or something similar. 

  • Experience with reporting and data analysis tools like GA4, GTM, Google Sheets, Everflow or similar. 

  • Highly detail-oriented with an exceptional eye for accuracy and thoroughness in all aspects of project execution.

  • Organized and solution-focused, with a "Type A" personality: driven, meticulous, and always striving for perfection.

  • Entrepreneurial mindset, with the ability to wear multiple hats and solve complex problems.

  • Strong critical thinking, detail orientation, and multitasking skills.

  • Flexible team player with a collaborative spirit and the ability to seamlessly switch between strategic and tactical roles as needed.

  • Calm under pressure, self-motivated, and eager to learn new skills.

• Preferred Qualifications:

  • Familiarity in the financial services industry is a plus

  • Certification in Google Analytics and or Hubspot is a plus

• Compensation

  • $65,000-$85,000/year

• Benefits Overview:

  • Robust Medical, Dental, and Vision insurance plans with a generous employer contribution towards monthly premium costs

  • Customizable 401k plan with employer match after 90 days

  • Company-paid Life Insurance Policy

  • Flexible PTO

  • Company-provided Macbook

  • Hybrid work policy

• Location

  • Our office is in Laguna Beach, CA. While candidates within a nearby radius are highly desired, we are open to remote applicants with the right experience.

We’re looking for a motivated and collaborative professional to help bring our agency’s vision to life through impactful marketing initiatives. If you’re passionate about marketing, adept at managing complex projects, and thrive in a fast-paced agency environment, we’d love to hear from you!

Strikepoint is an equal-opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

Please note, that in order to be considered for this role, candidates must currently reside within the United States. We are unable to offer international employment opportunities at this time.