Full Funnel B2B Marketing Manager (Remote U.S.)

We’re on a mission to help every family leave their legacy with a fast, easy, and secure way to create, manage, and distribute their estate plan online. Since 2017, we’ve helped hundreds of thousands of families plan for their future with a streamlined and intuitive approach that makes estate planning simple, affordable, and accessible. We’re backed by leading names in venture capital including Jackson Square Ventures, Link Ventures, Revolution’s Rise of the Rest, Halogen Ventures, and more.
As a Full Funnel B2B Marketing Manager, you will be joining our B2B marketing team within marketing and report directly to the Head of B2B Marketing. This role will help bring our B2B strategy to life, providing our partners and their customers with a personalized experience from their first brand touchpoint through to purchase and beyond. This role offers a unique opportunity to join a mission-driven, growth-stage startup at an integral time in company history allowing you to have a direct impact on the lives of millions. 
About you:You collaborate and communicate well cross-functionally. You lead with curiosity and are always willing to help out. You take pride in your work and have great attention to detail. You possess a natural eagerness to glean insights from multiple perspectives and data to inform strategic initiatives.
Specifically, you’re a full funnel marketing aficionado, you revel in the nuances of crafting personalized journeys and communication plans, ensuring every touchpoint resonates with partners and customers throughout their lifecycle. Your passion for experimentation drives you to constantly refine strategies, eagerly running A/B tests, and fine-tuning campaigns to maximize engagement and conversion rates. You have solid experience in paid advertising and email marketing and are adept at integrating these channels to amplify lifecycle marketing efforts. If you're an experienced B2B marketer ready to make a profound impact in a dynamic company poised for growth, then this could be the role for you!

With support from the Senior Lifecycle Marketing Manager and Head of B2B Marketing, you will:

• Assist in the development and execution of B2B marketing strategies to support customer acquisition, retention, and growth objectives across various channels such as email, paid ads, webinars, events, social, product, and content marketing.
• Collaborate with cross-functional teams including Sales, Business Development, Product, and Member Success to gather insights and data on customer behavior, preferences, and needs to inform initiatives.
• Contribute to the creation of segmented journeys and personalized communication plans …