Field Marketing Specialist - Saucony, Ohio

Current employees, please apply in Workday.

The Field Marketing Specialist is part of a national team whose mission is to build positive and lasting relationships with current and future consumers, retail partners and the running community in general. The ideal candidate will be an enthusiastic and self-motivated individual with strong organizational, communication and creative problem-solving skills. We want to see how you can bring cultural moments to life through our Saucony’s product whether is Lifestyle or Performance.

You will be deeply immersed in and closely connected with the running and lifestyle community, which will enable you to cultivate a prominent physical and digital Saucony community. Serving as genuine brand ambassadors, you will represent Saucony, fostering engagement with end-consumers and effectively conveying our seasonal marketing narratives at events, within retail settings as well in the digital environment of the brand. Maintaining strong relationships with both, the community and our numerous retail partners is paramount for our Field Marketing Specialist. This role will be focused on our Ohio territory with some assistance in Pennsylvania. Ideal candidate will be based in the Columbus area.

The Field Marketing Specialist works closely with the Global Marketing and Sales teams to bring our brand voice to life and facilitate a two-way conversation with consumers 365 days a year. You will partner with retailers to plan and execute promotions and events, with the goal of increasing brand awareness and driving sell-through. You will also be the expert on all things for the brand and will deliver engaging brand and product training sessions to retail associates.

Primary Duties:

• Build an understanding of global marketing platforms and find dynamic ways to execute them on a local level.
• With retail partners, create and implement in store events to enhance local brand awareness and drive consumer love that align with the brands global brand platform and seasonal launches. Develop communication strategies to drive attendance and participation at events.
• Collaborate with running clubs, non-profit organizations and brand ambassadors to engage the community and promote brand perception.
• Build strong retail partnerships through consistent follow through and constant and open communication with store leadership and staff.
• Lead and bring to life cultural moments in the footwear industry.
• Increase store associates’ confidence and understanding of the brand and product knowledge through group and one-on-one staff training sessions.
• Help create ideal in-store environment based on global merchandising guidelines in key accounts. Secure best placement and …