Field Marketing Specialist, North America

Overview

IDC is looking for a dynamic and results-driven Field Marketing Specialist to join our Field Marketing & ABM team in North America. In this role you’ll be an integral part of the team supporting all aspects of a multi-tactic strategy that drives brand awareness, generates demand, accelerates pipeline, and deepens customer engagement. 

Why IDC ?

IDC is the most respected global technology market research firm. We are changing the way the world thinks about the impact of technology on business and society. Our people, data, and analytics create global technology insights that accelerate customer success. IDC has been recognized for five consecutive years (2020, 2021, 2022, 2023, 2024) by the IIAR as the Analyst Firm of the Year which is one of the highest accolades for the technology market research industry.

Our collaborative, innovative and entrepreneurial culture is the perfect place for you to discover your future.

This role may be 100% remote from an approved location within the United States. East Coast is preferred.

Recruitment Fraud Notice: IDG/IDC/Foundry would like to inform you that we conduct our formal communications via corporate email, our Applicant Tracking System iCIMS, LinkedIn messaging, or directly by phone. We do not use any other platform (including Telegram, WhatsApp, Signal, text, instant message, etc.) to communicate with prospective candidates. If you receive any communication outside of our formal communications channels, please ignore it and block the sender or caller. In addition, we do not ask candidates to provide sensitive personally identifiable information such as bank account or social security numbers. If you have been contacted by someone claiming to represent a job offer, please report it as potential job fraud to law enforcement.

Responsibilities

• Execute field marketing and ABM strategies to support IDC’s business objectives and drive pipeline growth.
• Collaborate closely with sales, product marketing, and demand generation teams to align marketing initiatives with target accounts and business priorities.
• Plan and implement multi-channel marketing campaigns, including email, paid media, content marketing, webinars, and events.
• Measure and analyze campaign performance, providing key insights and recommendations to optimize ROI.
• Stay informed on industry trends, best practices, and evolving ABM techniques to enhance IDC’s marketing strategy

Qualifications

• 3 + years of experience in field marketing or demand generation, ideally in the B2B technology sector.
• Bachelor's degree in …