Field Marketing Manager

About Presence

Presence is a leading provider of teletherapy solutions for children with diverse needs. Through our award-winning technology, Presence connects speech-language pathologists, occupational therapists, and behavior and mental health specialists to schools, districts, and organizations nationwide. Our growing network of 2,000+ clinicians has delivered more than 7 million teletherapy sessions to students across 47 states. Presence is backed by Spectrum Equity, TPG’s Rise Fund, and Bain Capital Double Impact.

We are a majority-female company led by Kate Eberle Walker, an education industry leader, working mom, and author of The Good Boss: 9 Ways Every Manager Can Support Women at Work. We are a remote-first workforce. We place a high value on schedule coordination to stay connected with each other when working in different places, and to create opportunities to engage with each other in person as well.

What will you do at Presence? 

We are a dual-sided business and this role will support both our business priorities to become a preferred partner to school districts across the country and become an employer of choice for clinicians looking to expand their careers in teletherapy. This person will plan, create, and execute events and conferences that create brand awareness and drive leads for our sales and recruiting teams. They will manage all aspects of our conference execution including booth execution, sponsorships, presentations, and social gatherings surrounding the events.

We are a goal-focused organization and are searching for an individual who can manage our budget to creatively optimize our return on investment in lockstep with marketing, revenue and recruiting leaders.

Primary Responsibilities:

• Set goals and define metrics for each conference including lead acquisition and pipeline generation. Monitor conference metrics, conduct post-event evaluations, analyze and report on results, and make recommendations for future improvements
• Establish campaigns within Salesforce and Cvent to accurately track and manage all leads generated and enable post-conference reviews
• Work with the Provider Recruiting, Revenue, and Marketing teams to set an annual conference strategy based on capacity and market awareness needs, evaluating what has worked in the past and identifying new conferences with high potential
• Design event-specific plans for driving traffic to the booth that includes giveaways, booth engagement activities, and supporting digital communications
• Build relationships with key national associations and industry leaders to negotiate contracts, leverage marketing opportunities, and better reach their members
• Oversee contract …