Field Marketing Manager (AMER)

GitLab is an open core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating the rate of human progress. This mission is integral to our culture, influencing how we hire, build products, and lead our industry. We make this possible at GitLab by running our operations on our product and staying aligned with our values. Learn more about Life at GitLab.

This position is 100% remote and will be based in the United States or Canada.

An overview of this role

We are seeking a dynamic Field Marketing Manager (FMM) to support field marketing strategies and drive sales pipeline growth for AMER Sales and Ecosystem programs. A successful  FMM has a strong understanding of sales-focused marketing, as well as our audiences of enterprise IT leaders, IT ops practitioners, and developers. They enjoy taking charge of regional marketing programs, detailed planning, proactive communication, and flawlessly delivering memorable marketing experiences that support our sales objectives. This role reports to the Senior Manager, AMER Field Marketing.

What you'll do in this role

• Collaborate with key cross-functional partners across marketing and sales.
• Support campaign setup, management, and reporting.
• Adapt digital and content marketing programs to the needs of a regional sales team.
• Support,  create, expand, and accelerate sales opportunities through regional and account-focused marketing execution and managing marketing campaigns that promote our products and/or services, within marketing defined strategy.
• Support Channel and Alliance Marketing activities with GitLab partners from approval of campaign through execution as required.
• Be an advocate for the sales region you support and help the rest of the marketing department understand their priorities.
• Be an advocate for the marketing department and help the sales team you support understand the marketing department’s priorities.
• Regional event and campaign strategy and onsite management.
• Ensure all events and marketing campaigns are delivered on time and within budget, measure and report on their effectiveness.
• Following the GitLab process, project managing all campaigns from beginning to end, ensuring they meet the target objectives.

We’re looking for

• Ability to use GitLab
• Past experience delivering, accelerating, and expanding sales pipeline through regional marketing.
• Exemplary communication skills without a fear of over communication. This role will require effective collaboration and coordination across internal and external stakeholders.
• Capacity to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.
• Extremely detail-oriented and organized, and able to meet deadlines.
• You share our values, and work in accordance with those values.
• A passion and substantial understanding of the developer tools, IT operations tools, and/or IT security markets.
• Experience with supporting both direct sales and channel sales teams.
• Travel up to 50%.

How GitLab will support you

• Benefits to support your health, finances, and well-being
• All remote, asynchronous work environment
• Flexible Paid Time Off
• Team Member Resource Groups
• Equity Compensation & Employee Stock Purchase Plan
• Growth and development budget 
• Parental leave 
• Home office support

The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.