Field Marketing Manager - Acute Care and Monitoring
USA-CO Boulder Gunbarrel
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
A Day in the LifeThe Field Marketing Manager is an individual contributor and is a field- and customer-focused member of the US Marketing Organization for Acute Care and Monitoring. They align with internal and external stakeholders to execute and accelerate meaningful outcomes for strategic organizational initiatives related to market penetration and share for their assigned categories – BIS™ processed EEG monitoring and McGrath™ MAC video laryngoscopy - and geography – the US.
This business is headquartered in Boulder, CO. This role is open to remote in the US for well qualified candidates.
Acute Care and Monitoring is part of the Medical Surgical Portfolio at Medtronic. The Medical Surgical Portfolio strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less invasive surgical solutions.
Responsibilities may include the following and other duties may be assigned:
- Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics for market development and/or share gain at the account level and to support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses
- Implement regional segmentation strategies and develop regional targeting to identify, prioritize and capture new opportunities for field sales and account-based marketing
- Work closely with Sales Leaders and their teams to transfer knowledge and best practices to accelerate core technology adoption in the US
- Foster strong relationships with customers, society partners, and Key Opinion Leaders
- Monitor competitor activity and develop deep customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives
- In partnership with Global Integrated Marketing, create assets that support sales and drive product adoption and utilization
- Leverage global marketing campaigns effectively and develop and deploy regional marketing campaigns customized to key accounts, customers and decisionmakers
- In partnership with Global Integrated Marketing, develop and execute account-based demand generation programs for existing and pipeline products, leveraging digital and traditional marketing tactics such as account-based advertising, email campaigns, social media activity, and direct mail
- Monitor metrics to ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness
- Contribute to the strategic planning process, ensuring alignment with the global marketing plan and strategy and US business priorities
Minimum Qualifications:
- Requires a Bachelor's degree and minimum 4 years of relevant experience, or advanced degree with a minimum of 2 years of relevant experience
Preferred Qualifications:
- Previous experience in sales or marketing for products in highly competitive, saturated markets
- Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives
- Ability to build rapport and credibility with customers, field sales, and internal partners
- Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from manager
Physical Job Requirements
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.
The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role.
Benefits & CompensationMedtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
Medtronic benefits and compensation plans
About MedtronicWe lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 90,000+ passionate people.
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.
Learn more about our business, mission, and our commitment to diversity here.
It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities.
At Medtronic, most positions are posted on our career site for 3-7 days.
ApplyJob Profile
Career development opportunities Competitive salary Flexible benefits package Healthcare access Innovative work environment Remote work option Wide range of benefits
Tasks- Develop strategies
- Execute demand generation programs
- Foster customer relationships
- Implement marketing tactics
- Monitor competitor activity
Access Account Based Marketing Campaign Development Communication Customer insights Data analysis Digital Marketing Education Healthcare Market development Marketing Organizational Project Management R Sales Strategic planning US marketing
Experience4 years
EducationAdvanced degree Bachelor's Bachelor's degree Business
TimezonesAmerica/Anchorage America/Chicago America/Denver America/Los_Angeles America/New_York Pacific/Honolulu UTC-10 UTC-5 UTC-6 UTC-7 UTC-8 UTC-9