Field Marketing Lead US

Why Vodafone?

Vodafone are revolutionizing how customers use technology and connectivity, ensuring they are ready for today and the digital innovation of tomorrow. We are heavily embedded in providing world-class Solutions and we strive to keep ourselves ahead of the game, which will give you the opportunity to lead the way in Telecommunications and work with the latest technologies.

Role Detail

Position Title: Field Marketing Lead 
Location: East Coast, USA
Company: Vodafone US Inc.

Role Purpose

To lead and execute the regional marketing plan for Vodafone IoT business in the US, Deliver effective external communications at a local and regional level to increase revenue and awareness of IoT across all market segments. Engage with customers and reseller channels to establish Vodafone IoT as a market leader in the region.

Key Accountabilities and Decision Ownership

• Define and execute the regional marketing strategy for the IoT business, in conjunction with the regional Head of Sales and local stakeholders, ensuring alignment between global marketing and regional strategies.
• Lead field marketing efforts across the US with local stakeholders
• Apply local marketing budget and plan for effective external communication, helping to drive revenue and awareness across all market segments
• Build relationships with key stakeholders internally and with Vodafone Business International to drive awareness and create demand
• Define and execute demand generation activities that support pipeline growth for IoT Managed Connectivity
• Supporting sales teams to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches 
• Identify suitable local stories and spokesperson opportunities to share through PR and work with global IoT team to execute
• Support digital strategy and content generation for social media, aimed at increasing engagement and number of followers

Core Competencies, Knowledge, and Experience

• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B environment across different channels
• Ability to deliver world class marketing communications that drives awareness and generates demand for Vodafone’s IoT offering 
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time.
• Ability to provide feedback and effect change for process improvement and optimisation.
• Able to identify and escalate key issues requiring corrective action – …