Field Marketing Associate

When you join the Fountain team, you become part of the leading enterprise solution for frontline workforce management. Fountain’s automated, customizable platform provides a seamless applicant experience for workers, while ensuring organizations can scale and manage their frontline talent.

We’ve helped hundreds of companies like UPS, CLEAR, Stitch Fix, GoPuff, Fetch, and sweetgreen to hire, onboard, and manage over 14 million workers in more than 75 countries.

In 2022, we closed $185M in our Series C, led by SoftBank and B Capital.

Join our growing team of highly collaborative, ambitious, and forward-thinking Fountaineers as we empower our hundreds of customers and millions of frontline workers around the world.

Let’s elevate frontline work together.

About the role:

We are seeking a highly skilled and self-sufficient Field Marketing Associate to join our dynamic team. This role requires exceptional organizational abilities, attention to detail, and the capability to support sales initiatives by generating 1:1 meetings with prospects during events.

What you'll be doing:

• Develop a deep understanding of the event lifecycle, including pre-event outreach, onsite engagement, and post-event follow-up.
• Collaborate with cross-functional teams to align event goals with lead generation and pipeline-building strategies.
• Act as the main point of contact for event-related lead capture, enrichment, and distribution to sales teams.
• Oversee the management of lead data from event tools (e.g., iCapture), ensuring data accuracy and timely upload into CRM systems.
• Build and execute outreach templates and sequences targeting event registrants, attendees, and prospects.
• Partner with Sales to schedule pre-event meetings with high-value leads.
• Create and manage follow-up sequences tailored to event attendees, ensuring timely and personalized outreach.
• Work with SDRs to re-engage unresponsive leads and track follow-up outcomes once event sequences conclude.
• Develop and document standardized processes for lead management and outreach across all event types.
• Identify and implement tools or strategies to improve event-related workflows and efficiency.
• Serve as a liaison between Marketing, RevOps, and Sales teams to ensure alignment on event goals and lead follow-up strategies.
• Provide regular updates and insights on event performance, lead quality, and conversion metrics.
• Track and analyze event-related metrics, including lead volume, engagement rates, and pipeline contribution.
• Present findings and recommendations to optimize future event strategies.

What you should bring:

• 1-3 years of experience in event management, with a track record of planning and executing successful events, preferably within the technology or HR industry
• Demonstrated experience supporting sales teams and generating 1:1 meetings with prospects during events, resulting in measurable business outcomes
• Ability to work independently and proactively, adapting quickly to changing priorities and delivering results in a fast-paced, dynamic environment
• Strong attention to detail and exceptional organizational skills to manage multiple tasks simultaneously and ensure flawless event execution
• Proven ability to think strategically, identify opportunities for improvement, and implement innovative event strategies that align with business objectives
• Proficient in managing event budgets, ensuring cost-effective planning and resource allocation while maintaining quality standards
• Familiarity with event management software, CRM systems - Salesforce required, and other relevant tools to streamline event planning, execution, and performance tracking.

Nice to have:

• Experience working on-site conferences
• HRtech experience 
• Experience working in a tech startup environment

Salary Range: $75,000 - $80,000 USD depending on location

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Even if you do not meet all the requirements above, we still encourage you to apply for this position. While we try to be thorough with our prerequisites, not everything about you as a candidate can be condensed into a list of bullet points. What do you have to lose?

Fountain offers an incredibly unique work environment. We employ a diverse team all over the world. Each Fountaineer is given the freedom to do their best work from wherever they choose. We also understand the importance of in-person connections and hold in-person meetings with your team and meet annually as an organization to build our relationships and focus on the future of moving Fountain Forward. 

The benefits we offer in the United States include competitive health plans and a retirement plan. Some Fountain-wide  perks offered to all employees across the globe include a flexible vacation policy, paid holidays, monthly lunch stipends, annual allowances for ongoing education related to your profession and career advancement, along with home office, cell phone, and wellness reimbursements. Fountain is a global employer, so some benefit offerings will vary from country to country.

Fountain is proud to be an equal opportunity workplace. We welcome applicants of any educational background, gender identity and expression, sexual orientation, religion, ethnicity, age, socioeconomic status, disability, and veteran status.

For information about how we use your information and the rights you have with respect to your information, visit our Privacy Policy.

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