External Communications Manager

At GFiber, we believe in the power of great internet that lets people do more, helps communities get stronger and makes amazing things possible. We’re not just growing to build better internet experiences, we’re also building a welcoming place where people who want to make a difference can grow their careers.

GFiber is an Alphabet company that brings Google Fiber and Google Fiber Webpass internet services to homes and businesses across the United States. Our growing, inclusive team is expanding as we connect more cities and people.

The application window will be open until at least September 20, 2024. This opportunity will remain online based on business needs which may be before or after the specified date.

The External Communications team is responsible for defining the brand narrative and telling the story of GFiber across multiple platforms. 

Role Description

As our External Communications Manager, you will serve as the primary driver for GFiber’s product communications and oversee all of our written product materials and communications. In your role, you will coordinate PR strategies with local teams and agencies, draft communications materials, and work closely with the product teams. You will also oversee a team of writers, ensuring their workload is balanced and projects are successfully executed. 

In this role, you'll:

• Work closely with local PR agencies, local teams and product teams to leverage market dynamics and create individual plans for upcoming product highlights, including launches, Labs projects, app updates, and other initiatives (product conferences, etc.). This responsibility includes:
  • Drafting blog posts, media releases and other comms docs.
  • Coordinating PR strategy with local markets and local agencies.
  • Managing product award nominations.
  • Mining for opportunities and helping prioritize work to maximize opportunities for coverage in support of our brand and sales goals.
  • Supporting event planning and coordination as needed.
• Oversee the day-to-day assignments and executions of 4 temp writers focused on product communications, including:
  • Ongoing work on GFiber Voice - a key "keeper of the GFiber Voice."
  • Balancing workload and projects for writers.
  • Managing approval process - both reviewing but also understanding who are the key stakeholder and looping in additional approvers when necessary.
  • Contributing to critical communications as a senior writer.
• Partner with product marketing, social marketing, and product strategy teams to broaden our communications about …