Executive Director, B2B Content Marketing

Job Title 

Job Description

For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.

The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them

The Executive Director of B2B Content Marketing will be responsible for developing and executing a comprehensive thought leadership strategy that establishes the company as a trusted authority and industry leader, particularly with B2B, B2I and B2G audiences. The ED will also be responsible for content marketing to help generate and nurture leads for these audiences. This role demands a strategic thinker with exceptional writing and communication skills, capable of translating complex ideas into compelling narratives that resonate with target audiences.

Essential Functions

• ​Develop and implement a thought leadership strategy and plan that aligns with the company's overall business objectives and brand positioning.
• Develop and implement a content marketing strategy and plan to generate and nurture leads for B2B, B2I, B2G and other relevant audiences. 
• Create high-quality, original content, including articles, white papers, blog posts, infographics, social media posts, and presentations, on relevant industry topics.
• Collaborate with segment and business leaders to understand their products and priorities and generate relevant thought leadership and content marketing strategies to support. 
• Collaborate with subject matter experts and executives to ghostwrite thought leadership pieces on their behalf.
• Monitor industry trends and competitor activities to ensure the company's thought leadership remains relevant and impactful. Proactively recommend topics and create pieces to align with timely news/trends.
• Measure and analyze the effectiveness of initiatives and adjust strategies as needed.

Competencies

• Exceptional writing and editing skills, with a proven ability to produce high-quality, engaging content.
• Strong understanding of the B2B landscape and the ability to identify key trends and issues.
• Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
• Results-oriented and data-driven, with a focus on measuring and improving the impact of thought leadership and content marketing initiatives.

Required Education and Experience

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 10+ years of experience in B2B marketing, communications, or a related field.
• Proven track record of developing and executing successful thought leadership programs.
   

Additional Eligibility Qualifications

• Strong project management skills
• Experience with social media, particularly LinkedIn
• Self-starter

Travel

• This position may require occasional travel.

We offer a competitive benefits package including:

Remote work providing flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility starts day-1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!

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For full-time positions, Kaplan has two Salary Grades, this position is a Salary Grade B: $64,000 - $202,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.

Location

Additional Locations 

Employee Type

Job Functional Area 

Business Unit

At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards.  All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible.   And we have a comprehensive benefits package, learn more about our benefits here.

Diversity & Inclusion Statement:

Kaplan is committed to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We are an equal opportunity employer and all qualified applicants will receive consideration for employment regardless of age, race, creed, color, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, veteran status, nationality, or sex. We believe that diversity strengthens our organization, fuels innovation, and improves our ability to serve our students, customers, and communities. Learn more about our culture here.

Kaplan considers qualified applicants for employment even if applicants have an arrest or conviction in their background check records. Kaplan complies with related background check regulations, including but not limited to, the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.  There are various positions where certain convictions may disqualify applicants, such as those positions requiring interaction with minors, financial records, or other sensitive and/or confidential information.

Kaplan is a drug-free workplace and complies with applicable laws.