Engagement Marketing Manager, CRM

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role

We’re looking for a marketing manager to manage and execute CRM campaigns to engage with Instacart customers. You will work directly with key stakeholders across creative, product, engineering, data science, and marketing partner teams, and will be making a big impact on overarching company goals. Join us!

About the Team

The Instacart marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. Our Consumer CRM Marketing team develops and delivers billions of messages a year across the company’s owned channels (email, mobile push, SMS, and in-app).

About the Job 

• Lead conceptualizing, creating, and managing revenue-driving and engagement initiatives via automated and personalized email marketing programs, push notifications, SMS and in-app messaging.
• Manage CRM campaigns from end to end; strategy, requirement gathering, creative approach and optimizations, building, monitoring, reporting and analysis.
• Develop a rigorous incentive and content testing agenda across CRM campaigns.
• Create and monitor complex journeys, triggers and automations with static and dynamic content
• Ensure campaigns (including tests, segmentation and complex personalization logic) are set up and deployed accurately in a timely manner.
• Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to …