Email Marketing Specialist

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

We are looking for an Email Marketing Specialist to join our Growth Marketing team, focusing on the creation and execution of our email marketing initiatives. You will be laser-focused on creating and optimizing emails for GameChanger users and associated GameChanger partners. We’re seeking an HTML expert who can develop, deploy and report back on the results of sequenced, ad-hoc and triggered email campaigns across our 4 key customer audiences. You will build acquisition, retention, and reactivation email campaigns as part of a comprehensive overall marketing strategy, develop and execute audience segmentation and targeting, and have a hand in both QA and A/B testing. 

What You’ll Do:

• Develop HTML emails for GameChanger users and partner audiences. 

• Work cross-functionally with Product Marketing Managers, Content, Brand Design, Experiential / Activation teams and Business Development  to increase YOY performance of revenue attainment via email outreach efforts.

• Plan and execute QA testing initiatives across campaigns.

• Monitor email performance & report findings to stakeholders.  

• Plan and execute A/B testing initiatives.

• Leverage audience segmentation & targeting to create diverse email programs throughout the customer lifecycle.

Who You Are:

• 3+ years of email marketing experience with an understanding of full lifecycle marketing, triggered messaging, and audience segmentation.

• Strong HTML and CSS experience.

• Understanding of responsive email design, QA testing, and email best practices.

• Prior experience with Braze and HubSpot preferred. 

• Basic knowledge of sports required.

• Ability to work cross-functionally across multiple teams and organizations.

• Prior management of email campaigns with strong organizational, communication, and coordination skills.

• Experience working in a start-up to scale environment.

• Change-ready - you understand that things constantly evolve and can flawlessly adapt and excel within a hyper-growth environment.

• Experience with Liquid, in-app, and push notifications a bonus.

Perks:

• Work remotely throughout the US* or from our well-furnished, modern office in Manhattan, NY.

• Unlimited vacation policy.

• Paid volunteer opportunities.

• WFH stipend - $500 annually to make your WFH situation comfortable.

• Snack stipend - $60 monthly to have snacks shipped to your home office.

• Full health benefits - medical, dental, vision, prescription, FSA/HRA., and coverage for family/dependents.

• Life insurance - basic life, supplemental life, and dependent life.

• Disability leave - short-term disability and long-term disability.

• Retirement savings - 401K plan offered through Vanguard, with a company match.

• Company paid access to a wellness platform to support mental, financial and physical wellbeing.

• Generous parental leave.

• DICK’S Sporting Goods Teammate Discount.

We are an equal opportunity employer and value diversity in our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

The target salary range for this position is between $100,000 and $120,000. This is part of a total compensation package that includes incentive, equity, and benefits for eligible roles. Individual pay may vary from the target range and is determined by several factors including experience, internal pay equity, and other relevant business considerations. We constantly review all teammate pay to ensure a great compensation package that is fair and equal across the board.

*DICK'S Sporting Goods has company-wide practices to monitor and protect us from compliance and monetary implications as it pertains to employer state tax liabilities. Due to said guidelines put in place, we are unable to hire in AK, DE, HI, IA, LA, MS, MT, OK, and SC.

IMPORTANT NOTICE: All official recruitment communications from GameChanger will come from an email address ending in @gc.com and/or no-reply@ashby.hq.com. If you receive communication from any other domain, please be cautious, as it is likely fraudulent.