Director, Vertical Marketing - Backcountry

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Director of Vertical Marketing – Backcountry with a passion for outdoor adventure and a track record of driving growth. In this role, you will lead go-to-market efforts for the onX Backcountry app, shaping strategy, execution, and team leadership to expand our reach and engagement. As part of the Backcountry team, you will play a key role in delivering the best digital companion for human-powered recreation.

This is a unique opportunity to be part of a fast-growing, dynamic company focused on making a lasting impact in outdoor recreation. The role reports to the GM of Backcountry and requires cross-functional collaboration to drive meaningful results. 

As an onX Director of Vertical Marketing, your essential job duties and responsibilities will look like: 

• Develop & Execute a Growth Strategy – Partner with the GM of Backcountry, Product Manager, and CMO to define and implement a marketing strategy that attracts, engages, and retains users while driving business growth.
• Build & Lead a High-Impact Team – Recruit, mentor, and develop a best-in-class vertical marketing team that is data-driven, agile, and focused on continuous improvement.
• Launch & Optimize Marketing Initiatives – Collaborate with Customer Experience, Creative, Brand Marketing, Marketing Automation, User Acquisition, and Product teams to develop integrated campaigns that drive awareness and engagement.
• Leverage Data to Drive Decision-Making – Use insights from market trends, customer behavior, and performance metrics to refine strategy and identify opportunities for impact.
• Communicate Strategy & Performance with Clarity – Provide stakeholders at all levels with a clear, data-driven view of Backcountry’s marketing performance, key initiatives, and growth opportunities.
• Shape the Future of Backcountry Marketing – Identify emerging opportunities and shifts in consumer behavior to ensure onX remains at the forefront of human-powered outdoor recreation.

WHAT YOU’LL BRING

• 10+ years of growth marketing experience, with a proven track record of scaling brands and driving measurable results.
• Bachelor’s degree or equivalent experience.
• A results-oriented, entrepreneurial mindset and a passion for driving growth and innovation. 
• A deep understanding of digital marketing, including customer acquisition, lifecycle marketing, and brand strategy.
• Strong leadership and team-building skills, with experience managing high-performing teams.
• A collaborative approach, with the ability to work across multiple departments and influence stakeholders at all levels.
• A shared passion for and ability to demonstrate onX’s Company Values.
• Permanent US work authorization is a condition of employment with onX. 
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp. 

ADDED BONUSES

Though not required, we would be thrilled to consider candidates with any of the following:

• Experience working in both startup and growth-stage environments
• Having a strong personal passion for human-powered recreation is a plus. 

WHERE YOU CAN WORK

onX has created a thriving distributed workforce community across several US locations. This position can be performed from an onX corporate office, “Basecamp,” or “Connection Hub”.

• Corporate Offices: onX was founded in Montana with offices in Missoula and Bozeman. If you prefer to work in an office at least part of the time, this is a great option.
• Basecamps: onX’s Basecamps are established virtual workforce communities where a sizable number of distributed team members group for work, volunteering, socializing, and adventure. 
  • Our current Basecamps are located within a 90-mile radius of the following: Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA. 
• Connection Hubs: onX’s Connection Hub locations are smaller, emerging communities of distributed team members.
  • Our current Connection Hubs are located within a 60-mile radius of the following: Boise, ID; Charleston, SC; Charlotte, NC; Dallas/Fort Worth, TX; Phoenix, AZ; Richmond, VA; Spokane, WA; and Vermont.

HOW YOU’LL BE COMPENSATED

onX is committed to compensating all employees fairly and equitably for their contributions. For this position, applicants can expect to make between $156,000 to $190,000 upon hire. The pay range will vary based on experience, skills, certifications, and education among other factors as required in the job description. In addition, full-time onX employees are eligible for a grant of common share options with a vesting schedule and a potential annual bonus of 10% based on company performance.

WHAT WE’RE OFFERING YOU

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan 
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays

PERFORMANCE ESSENTIALS

In this role, success is driven by cognitive abilities such as concentration and problem-solving, essential for our computer-centric tasks. onX will explore reasonable accommodations to ensure that individuals with diverse abilities can fully engage in and contribute to the essential physical and mental functions of the job. If you need assistance or accommodation, please contact us at PS@onxmaps.com. 

Position open until filled. 

#LI-Remote

At onX, we believe that diversity makes us better.  Bringing together a diverse set of backgrounds, ideas, and opinions helps us to achieve our mission to awaken the adventurer in everyone. We are proud to be an equal opportunity employer. onX is committed to equal opportunity not only in our hiring practices but also in our employment practices, including but not limited to development, compensation, and promotion. We strive to build an inclusive work community where everyone can be their authentic self, and together, we win as a team. Come join us!

onX does not sell any Personal Information, but we may transfer employment related records to our service providers or third parties that provide business services to onX or as required by law. For more information, see our Privacy Policy.

As part of our interview process, your conversation may be recorded for documentation purposes to allow interviewers to focus fully on the discussion. Recordings are confidential and accessible only to authorized personnel, without the use of AI-based summarization. Please note, onX respects all applicable laws regarding recording consent, and you will have an opportunity to opt-out if preferred.