Director, Vertical Marketing - Backcountry

ABOUT onX

As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences.

Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.

Important Alert: Please note, onXmaps will never ask for credit card or SSN details during the initial application process. For your digital safety, apply only through our legitimate website at onXmaps.com or directly via our LinkedIn page.

WHAT YOU WILL DO

onX is seeking a Director of Vertical Marketing – Backcountry with a passion for outdoor adventure and a track record of driving growth. In this role, you will lead go-to-market efforts for the onX Backcountry app, shaping strategy, execution, and team leadership to expand our reach and engagement. As part of the Backcountry team, you will play a key role in delivering the best digital companion for human-powered recreation.

This is a unique opportunity to be part of a fast-growing, dynamic company focused on making a lasting impact in outdoor recreation. The role reports to the GM of Backcountry and requires cross-functional collaboration to drive meaningful results. 

As an onX Director of Vertical Marketing, your essential job duties and responsibilities will look like: 

• Develop & Execute a Growth Strategy – Partner with the GM of Backcountry, Product Manager, and CMO to define and implement a marketing strategy that attracts, engages, and retains users while driving business growth.
• Build & Lead a High-Impact Team – Recruit, mentor, and develop a best-in-class vertical marketing team that is data-driven, agile, and focused on continuous improvement.
• Launch & Optimize Marketing Initiatives – Collaborate with Customer Experience, Creative, Brand Marketing, Marketing Automation, User …