Director, UGG Strategy

  At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us. 

Job Title: Director, UGG Strategy

Reports to: Sr. Director, Strategy & Business Development

Location: Goleta – CA, Los Angeles - CA

The Role

Brand Strategy Development and Execution

• Support the development, execution and measurement of a well-articulated, multi-year strategy for the UGG brand – leveraging strategic thought-structuring, business case development, external (category, competitor) and internal analysis, and presentation development
• Support Board of Directors Meetings through thought partnership, presentation development and overall, end to end project management
• Support the shaping of annual budget and development of investment theses behind major brand strategic initiatives

Strategic Initiatives Development and Execution

• Support the identification, analysis and articulation of new growth opportunities for the brand leveraging internal and external (consumer, category and competitive) insights
• Work closely with brand planning, consumer insights, and other cross-functional brand and regional partners to coordinate the offense on strategic initiatives

Market and Competitive Intelligence

• Lead quarterly competitor review with broader corporate strategy team of 1 UGG-relevant competitor – dissecting product, marketing and marketplace strategies and drawing recommendations and thought-starters for the ELT and UGG Leadership Team
• Support ad-hoc deep dives into market sizing, competitor movements and category dynamics

Deckers Corporate Strategy Coordination and Support

• Support the Senior Director of Corporate Strategy and Development through ‘connecting the dots’ between the UGG Strategy and Strategic Initiatives to the broader corporate strategy – tracking progress of strategic initiatives underpinning the UGG 5Y Brand Plan

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

The primary functions of this role, include but are not limited to:

60%

Brand Strategy Development and Execution

30%

Strategic Initiatives Project Management

5%

Monthly and Quarterly Market and Competitive Insights

5%

Deckers Corporate Strategy Coordination and Execution

Who You Are

• Consumer Mindset – seamlessly link market intelligence and consumer trends and preferences, ensuring the UGG brand strategy reflects a …