Director, TikTok Shop
Remote
Duties/Responsibilities:
- Build a best-in-class TikTok Shop team and product.
- Develop the foundational strategy, as well as lead the tactical execution and management of GR0’s TikTok Shop marketing department.
- Manage the business development process of the TikTok Shop department to ensure rapid scale of revenue.
- Oversee the management and training of all members of the TikTok Shop team.
- Be an expert in the TikTok Shop marketing space and industry best practices in order to better explain and communicate that information to clients, specifically around GR0's implementation of these services.
- Plan, implement, and report on comprehensive TikTok Shop marketing strategies to meet and exceed client goals.
- Act as a primary point of contact throughout the customer journey through a combination of email, slack, and video calls, helping to address customer concerns, solve problems, and remove obstacles to customer success.
- Work cross-functionally with GRO teams on strategy, opportunities and optimizations.
- Forecast website traffic, sales and CAC based on campaigns and their associated budgets.
- Identify market trends and areas of opportunities for growth across TikTok Shop programs.
- Track program’s success and regularly analyze data and metrics to improve performance and enhance efficiency.
- Own all outcomes and prioritize efforts to focus on delivering optimal results within expected timeframes.
- Other duties as assigned.
Key Performance Indicators (KPIs):
- 10% monthly GMV growth for each shop (unique client)
Required Skills/Abilities:
- 2+ years of partnership/TikTok Shop program management experience (in-house, agency, or network).
- Proven track record of building and scaling partnerships based on trust and takes an active approach to recruitment.
- An understanding of customer lifetime value and how to optimize towards profits based on client margins.
Physical Requirements:
- Prolonged periods of sitting at a desk and working on a computer.
What does the hiring process entail?
- Stage 1 (Recruiter Screen) - After you submit your application, our recruitment team will review and reach out to candidates. During this 20-minute phone call, we’ll discuss your career journey and professional motivators while learning about GR0 overall and the position.
- Stage 2 (Hiring Manager & Team Interview) - The first video interview with two to three GR0 team members will involve 30 minutes of diving deeper into the GR0 processes, tools, core values, and company roadmap.
- Stage 3 (Co-Founders Connect) - The last conversation of the interview process is always a chance for you to connect with our CEO and Co-Founder, Kevin Miller, and our President and Co-Founder, Jon Zacharias.
- Stage 4 (Offer) - If a #GR0mance has brewed, we will make you a competitive offer and hope you’ll accept!
What's in it for you?
- Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $95,000 - $110,000 (commensurated with experience)
- Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families.
- Flexible PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it.
- Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.
Headquartered in Los Angeles, California, GR0 is an award-winning digital marketing agency focused exclusively on igniting organic growth for direct-to-consumer and business-to-business startups and established brands. GR0 empowers these brands to build powerful online brands using a highly technical, best-in-class approach that delivers value and experience to consumers, and engagement and sales for brands.
GR0’s notable awards and achievements include:
Glassdoor’s “Top CEOs” (2021)Clutch’s “Top 100 Fastest Growing Companies” (2022)Comparably’s “Best Places to Work in Los Angeles” (2021, 2022)Comparably’s “Best Company for Career Growth” (2021)Built In’s Moxie Women in Tech Awards (2021, 2022)Great Place to Work (2021, 2022, 2023, 2024)DotComm Awards (2023, 2024)Power Partner's (2024)
At GR0, we put our people above all else. We promote an environment that celebrates diversity, fosters openness, and encourages conversations around what makes us different to further learn from one another. GR0 is proud to be an Equal Opportunity Employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply
Job Profile
Benefits/PerksCommunity impact initiatives Flexible PTO Health and family benefits Shared financial success Transparency in compensation
Tasks- Analyze data and metrics
- Build and manage TikTok shop team
- Develop marketing strategies
- Forecast sales and traffic
- Manage client relationships
- Other duties as assigned
Business Development Customer Relationship Management Data analysis Digital Marketing Marketing Performance Metrics Sales Strategic planning Team Management TikTok
Experience2 years
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