Director, Social Media

Job Description

Director, Social Media USA, Remote

Director, Social Media

Your goal – to help and better the lives of students.

Why you’ll love this role

We’re looking for an innovative, culture-obsessed candidate who can support the Brand Marketing team in meeting our goals for engagement, community growth, and a deeper relationship with Students. As the Director of Social Media, you will work under the supervision of the Head of Brand, and support activity across all Chegg social platforms, with a focus on our priority channels: TikTok, Instagram, and YouTube.

You’ll be given license to start from scratch, and build a vision for this brand in Social from the ground up, balancing the essentials of social Brand Hygiene (Community Management guidance, Channel strategy, etc), through to culture-forward and topical content and trend-jacking that will put Chegg front and center with our target audience. This role will be a valuable conduit and connection to what our Students are doing, and what they actually care about.

What you’ll do

• Responsible for developing a vision and strategy for Chegg’s Social presence, laddering up to our brand and business goals.
• Responsible for delivering a social-first approach to Chegg’s channels through engaging, timely and well-executed content that people want to see and share with their friends.
• Will lead the messaging and content strategy to support company initiatives (campaigns, new product features, partnerships, leadership news, etc.)
• Will manage all social media content calendars and will be responsible for the proactive ideation and creation of content
• Ownership and oversight of weekly, monthly, and quarterly analytics reporting, providing clear insights to working teams, setting realistic project goals, and creating up-to-date benchmarking for cross-functional stakeholders
• Work cross-functionally to support extended Chegg teams with their messaging goals. This may include Public Relations/Comms, Product, Customer Service, and Operations.
• Will work closely with our Creative partners, ensuring our brand voice is consistent.
• Will educate the working team on evolving best practices across all social media platforms (YouTube, Instagram, TikTok, Twitch, X, Facebook, LinkedIn, and Discord)
• Will oversee a Social Media associate, and manage and mentor them.

About you

• 6- 8 years of demonstrated social media leadership experience at a major brand or creator account. Preferred industries are tech, lifestyle, or services, with a focus on youth audiences.
• You’re chronically online with a strong pulse of trends across both general and niche audiences
• Video portfolio that includes long and short-form content
• Video production …