Director, SEO | RV Growth and Transformation

*This role can be filled remotely OR on a hybrid schedule based in our Fort Mill, SC Headquarters or our NYC Office (Tuesday through Thursday) with fully remote days  (Mondays and Fridays each week).

Red Ventures Growth and Transformation vertical is seeking an experienced Director of Search Engine Optimization (SEO) to help drive organic growth. As a Director of SEO, you’ll lead a team of growth marketing analysts and fully own the development of your business's short and long-term strategy for leading financial institutions.

Being a SEO Director at Red Ventures allows you to work alongside an expert Editorial team, advanced Engineers, and a world-class Design team to create a robust SEO strategy to drive brand visibility. As SEO Director, you will have the autonomy to build a strategy and work with internal product teams to develop tooling to support that strategy & learn faster. An SEO Director is an integral part of a successful marketing strategy.

What You'll Do:

• Own the organic strategy and performance of one of our client businesses and lead a team of 1-5 growth marketing analysts with varying experience levels.
• Analyze organic search landscapes to find opportunities that drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
• Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
• Set and experiment with content promotion strategy with experience and creative teams using a wide array of digital tools and channels
• Leverage our proprietary primary source marketing stack to report on everything from operational (production) progress to upper funnel demand capture, rank position, and full funnel visibility to conversion and P&L metrics.
• Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

What We're Looking For: 

Growth Marketing Thought Leadership:

• A self-starting, proven performer with at least 5 years of experience in SEO. A proven leader and developer of talent with a track record of driving strong performance and growth from your team.
• Always curious, with strong communication skills, confidence, and the ability to work with a variety of cross-functional teams.
• Passionate about innovating in organic search, don’t accept theories at face value, and enjoy testing to prove the effectiveness of tactics.
• A frequent reader of SEO journals and newsletters. Stays close to industry trends. Opinionated about the long-term direction of organic search and can translate it into strategy.
• Deeply familiar with Google’s quality rater guidelines, Google Search Central blog and SEO starter guides, Web.dev documentation, and the like.
• Diligent in tracking your competitive landscape.
• Capable of identifying emerging competitor tactics, changes to the SERP, and themes from algorithm updates and can proactively and quickly adapt strategy.
• Innovative thinking around using AI to improve team efficiency on monotonous tasks.
• Interested in full funnel testing and page optimization - bringing in traffic through organic search + on-page multivariate testing to optimize revenue per session.

Technical SEO Expertise:

• Ability to work within Content Management System (CMS) like Wordpress and Storyblok
• Ability to collaborate with Bankrate’s Engineering to improve the CMS.
• Familiar with the Scrum Agile Framework of software development. 
• Ability to use Microsoft Excel and  Google Sheets tools like VLOOKUPs and Pivot Tables. 
• Very comfortable working with data using tools Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms. 
• Ability to optimize SQL Queries or willingness to learn. 
• Basic ability to work with HTML, CSS, and JS as it relates to SEO.
• Familiar with several SEO Suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
• Excited to learn how to utilize several proprietary in-house tools for audience identification and multivariate testing.

Cross-Functional Collaboration:

• Comfortable working with business leaders in forecasting, budgeting, sensitivity analysis, and business modeling.
• Innovative, on-the-spot, creative problem solver who demonstrates both technical and analytical skills; candidates must be comfortable measuring, interpreting, and making fast-paced decisions based on large volumes of sales and marketing performance data.

Compensation:

• USA Compensation Range: $130,000 - $180,000
• Enrollment in Red Ventures Long Term Incentive Plan (Equity).

Perks and Benefits:

• Unparalleled Experience: 
• 1:1 Coaching and Stretch Assignments early in your career
•  Robust L & D Offerings
• Global Peer Network for more seasoned talent
• World Class Mental Wellness: 
• Access to Free Therapy Sessions and Emotional or Work-Life Counseling Sessions for all US Employees and Family Members
• Free Calm Subscription
• Family Support, Planning, and Fertility: 
• Support for every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more. 
• Medical, Dental, Vision, Health Insurance Coverage 
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• 401k with Match
• Employee Assistance Program
• Hybrid Schedule + Generous Paid Time Off (PTO):
• On-site Collaboration and Work From Home (WFH) Days 
• Holiday Pay
• Winter Week: Company Recognized Holiday between Christmas and New Years 
• On-Site Perks: 
• Full Gym and Yoga Studio
• Free Fitness Classes
• Tennis Courts
• Pickleball Courts
• Indoor Basketball Court
• On-site Chefs and Baristas ($1 Lattes!) 
• Frequent Community Events and Celebrity Guest Speakers 
• Inclusive Benefits: Perfect Score in 2024  from the Human Rights Campaign (HRC) for outstanding efforts in promoting LGBTQ+ equality within the workplace. 

Who We Are:

Founded in 2000, Red Ventures (RV) is home to a diverse portfolio of industry-leading brands and businesses, strategic partnerships and proprietary technology – including Bankrate, Lonely Planet, The Points Guy, BestColleges and more. Together, RV helps millions of people worldwide make life’s most important decisions, accelerates digital adaptation, and innovates the online consumer experience by improving every step of the consumer journey – from first discovery of information, throughout the decision-making process, to transactions. Headquartered south of Charlotte, NC, Red Ventures employs thousands of people across the US and Puerto Rico, with international offices in the UK and Brazil. For more information, visit https://redventures.com and follow @RedVentures on social platforms.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: Our Belief Statements. This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications. 

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com. 

If you are based in California, we encourage you to read this important information for California residents linked here.

Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.