Director, SEO

About Us: Live experiences help people cross today’s digital divide and focus on what truly connects us – the here, the now, this once-in-a-lifetime moment that’s bringing us together. To fulfill Gametime’s mission of uniting the world through shared experiences, we make it easy for people to discover and access the live experiences that matter most.   With platforms on iOS, Android, mobile web and desktop supporting more than 60,000 events across the US and Canada, we are reimagining the event ticket industry in order to move at the speed of life.

The Role:

The Director of SEO is responsible for leading the organic search strategy to enhance the Gametime experience. This role plays a crucial part in driving customer acquisition and revenue growth through improving organic search visibility across major search engines. The ideal candidate will demonstrate strong strategic thinking, hands-on leadership, and technical expertise to optimize SEO performance and achieve long-term business goals.

 

Above & Beyond: The Impact You'll Make:

• Develop & Execute SEO Strategy: Lead the SEO strategy to scale high-quality organic traffic, improve search engine visibility, and establish SEO as a key revenue driver for the business.
• Opportunity Assessment: Identify and execute growth opportunities through keyword research and applying on-page, technical, and off-page SEO tactics.
• Content & Link-Building Strategy: Develop a scalable and relevant content strategy that provides guidance to higher intent purchasers and partners with marketing and engineering teams.
• Cross-Functional Collaboration: Ensure SEO requirements are integrated into product development by collaborating with Product, UX/UI, and Engineering teams.
• SEO Performance & Analytics: Leverage data-driven insights to optimize performance, develop dashboards, and report on SEO metrics such as traffic, rankings, and conversions.
• Technical SEO Leadership: Conduct regular technical SEO audits and manage aspects like site architecture, crawlability, and indexation.
• Competitor Analysis: Monitor and analyze competitors’ SEO strategies, ensuring the company’s approach remains competitive.
• Testing Strategy: Execute A/B testing and split testing on landing pages to validate SEO effectiveness and drive user engagement.

 

Always Be Curious: Skills You've Learned Along The Way:

Technical Skills:

• SEO Strategy & Tools: Proficient in Google Search Console, Ahrefs, SEMrush, Screaming Frog, and mobile analytics platforms.
• Data Analysis: Strong skills in analytics tools like Google Analytics and Looker, focusing on driving SEO impact on user acquisition and revenue.
• Technical SEO: Skilled in HTML, JavaScript, CSS, structured data, and API integrations for search optimization.

Interpersonal Skills:

• Collaboration: Ability to work effectively with cross-functional teams, including product managers, engineers, and marketers.
• Communication: Excellent leadership and communication skills to influence and guide teams toward shared objectives.

Problem-Solving and Decision-Making:

• Critical Thinking: Strong problem-solving abilities, particularly in competitive and fast-paced environments.
• Proactive Approach: Constantly identifying growth opportunities and implementing data-driven solutions.

Leadership Style:

• Strategic Thinking: A leader who can balance long-term goals with short-term tactical execution.
• Innovative Leadership: Ability to remain updated on technical SEO trends and implement new strategies to stay competitive.

 

One Team, One Dream: What We Need To Work Together:

• Education: Bachelor’s degree in Marketing, Computer Science, or a related field.
• Experience: 8+ years in SEO, with at least 4 years in a leadership role, preferably in the e-commerce, marketplace, or mobile app space.
• Certifications: SEO or digital marketing certifications are a plus.

Preferred Qualifications:

• Experience: Proven success in scaling SEO efforts for consumer-facing mobile apps.
• Expertise: Strong understanding of mobile-first indexing, app store optimization (ASO), and Product-Led SEO.

What Makes You A Gamechanger?

• Achieving significant increases in organic search traffic and conversions.
• Successfully developing and implementing scalable SEO strategies that drive revenue growth.
• Ensuring technical SEO improvements through audits and leading cross-functional collaboration for SEO integration.

At Gametime pay ranges are subject to change and assigned to a job based on specific market median of similar jobs according to 3rd party salary benchmark surveys. Individual pay within that range can vary for several reasons including skills/capabilities, experience, and available budget.

United States - Pay Range$220,000—$240,000 USD

Gametime is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company.

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