Director / Senior Director, Marketing Analytics (Ad Tech)

Washington, DC – New York – San Francisco – Chicago – Denver (hybrid) Fully remote candidates will also be considered

Bully Pulpit International is an outcomes agency made up of strategists, data scientists, and artists. We come from politics, brands, and government, communicate without barriers, and measure what matters. We have over 250 team members in six countries and eleven offices — Berlin, Brussels, Cologne, Chicago, D.C., Geneva, London, New York, Oslo, San Francisco, and Zürich. We apply our unique expertise in strategic communications, public affairs, research, and digital marketing to create sophisticated and customized strategies that make change possible for American and European clients

The Impact You Will Make

Bully Pulpit International (BPI) is looking for a Director of Marketing Analytics + Ad Tech to play a key role on our Paid Media team and help drive our approach + processes around data enablement, measurement, and future-proofing media.

What the Day-to-Day Looks Like

• Maintain our Datorama infrastructure, keeping our paid media reporting tools up-to-date and accurate
• Create and maintain both internal optimization dashboards and executive client dashboards
• Improve our marketing analytics tech stack, including reach and frequency measurement, viewability partners, audience onboarding, measurement planning, and data enablement
• Set and measure agency-wide benchmarks for quality, accuracy, and performance across ad delivery. Consistently evaluate targeting and measurement partners, and make recommendations for improvement
• Implement analytics + tracking tools and site tags to support program measurement
• Drive advanced analytics (e.g. MTA) theory and implementation
• Work with Media Planners, Buyers, and the Insights team to automate and streamline data-related tasks
• Develop training plans for a team of analysts
• Stay abreast of industry trends and help define future roadmaps for our offerings

What You Bring 

• A principled, generalist, and technical understanding of the ad tech space. You’re excited to geek out on identity graphs, have directly worked with log level data, and have a strong perspective on the future of R/F tracking in a cookieless world
• A proven track record of building reports and dashboards that change behavior and drive business outcomes
• Intellectually curious with a strong sense of data intuition and critical thinking. You think in first principles and are able to spot a discrepancy in a data set from a mile away
• A product-focused mindset. After you’ve done a task for the first time, you can articulate a …