Director, Regional Marketing & Engagement

Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services.

ABOUT THE JOB 

The Director of Regional Marketing and Engagement will lead our regional marketing and engagement team. The ideal candidate is highly skilled in traditional and novel patient-/member-focused healthcare marketing strategies that drive awareness of and engagement with our health centers and ancillary products. This person thrives in a fast-paced growth environment that balances leading and collaborating with multiple teams and stakeholders and making data-driven decisions. The person will work with a diverse, passionate team of marketers, and collaborate closely with multiple internal departments and clients. The Director of Regional Marketing and Engagement will lead a team of Regional Marketing Specialists and report to the Vice President of Marketing and Engagement, while working closely with the broader Marketing and Engagement team. 

ESSENTIAL DUTIES & RESPONSIBILITIES 

• Leads team of regional marketing specialists to support and drive engagement efforts for clients, resulting in measurable impact  

• Closely collaborates with regional Operations leadership to ensure alignment on regional marketing and engagement strategies 

• Assists in client engagement goal setting process   

• Develops and leverages dashboards, in partnership with analytics team, to instruct engagement programs to keep team aligned on progress toward desired results  

• Prepares monthly reports on regional engagement and marketing efforts, informing data-driven decision making and test-and-learn strategies  

• Demonstrates creative solutioning on traditional and novel client channels and provider/health center mobilization to further engagement 

• Aligns with patient marketing and engagement team on personas and voice of the patient  

• Manages regional marketing and engagement team budget  

QUALIFICATIONS 

• 7+ years of marketing experience in B2C marketing required with a strong healthcare background preferred

• 3+ years team management experience required

• Must be comfortable with 20% travel to meet with regional teams and clients  

DESIRED ATTRIBUTES 

• Data-driven strategic thinker  

• Excellent leadership skills 

• Strategic, yet nimble, prioritization capabilities  

• Exceptional judgement and diplomacy  

• Experience communicating to diverse populations (e.g., different languages, cultures, and social drivers of health) 

• Strong internal and external communicator with great interpersonal skills and managing upwards in keeping stakeholders informed of progress/updates 

• Strong collaborator - ability to work with broad cross-functional departments, partners, and vendors to ensure accurate, efficient and timely execution of projects 

• Experience in Salesforce, Tableau, Google Analytics, and Asana  

Pay Range: $110,000 - $150,000/yr

The actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level. This position is also eligible for an annual incentive.

We are accepting applications for this position until a candidate has been selected.  To apply to this position and learn more about open jobs at Marathon Health, visit our careers page.

Marathon Benefits Summary

We believe in empowering teammates to do their best work and build better healthcare. Below are some of our benefit offerings. Eligibility is based on 24/hr week.

• Health and Well-Being: Free Marathon membership for in person and virtual care, employer paid life and disability insurance, and choice in medical/dental plans, vision, employer funded HSA, FSA, and voluntary illness, accident and hospitalization plans. Benefits are effective on the first of the month following date of hire. 
• Financial Support: Competitive compensation, 401k match, access to financial coaching through our Employee Assistance Program
• Lifestyle: Paid time off for vacation, sick leave, and more, holiday schedule