Director, Product Marketing

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary: 

Blavity Inc. is seeking a Director, Product Marketing to lead the marketing, positioning and launch strategy efforts for AfroTech’s product portfolio, including AfroTech Conference, AfroTech Connect, AfroTech Insider, and Talent Infusion. 

In this role, you will define and optimize the customer journey across products, ensuring a seamless flow and enhancing cross-product engagement. You will play a crucial role in defining market positioning and strategy, designing automated systems and communicating product value to both internal sales teams and clients. Your strategic leadership will drive go-to-market success and elevate AfroTech’s impact in the tech ecosystem. If you are a visionary leader with a data & customer-centric mindset, we would love to hear from you.

This Director, Product Marketing will report directly to Office of CEO with a dotted line to the SVP of AfroTech & Live Events. 

Responsibilities: 

• Product Marketing Leadership: Develop and lead the overall product marketing strategy for AfroTech’s product portfolio
• Customer Journey Optimization: Define and optimize the customer journey across AfroTech products, ensuring a seamless flow and enhancing cross-product engagement; Utilize customer insights and data to inform product positioning, messaging, and targeting
• Market Positioning: Lead the positioning of AfroTech’s offerings in the market, ensuring that each product resonates with its target audience and stands out in a competitive landscape; Conduct market research and analysis to identify customer needs, market trends and competitive landscape
• Client Engagement: Act as a client-facing leader, working closely with sales teams to understand client needs and refine …