Director, Product Marketing

This posting will close on January 3, 2025.

Helping Save More Lives

That’s our mission. It’s our business. We are seeking a team player who is passionate about making a commitment to our mission.

RQI Partners is a partnership between the American Heart Association and Laerdal Medical. 

We invite you to review the requirements of the position below. If this career opportunity has piqued your interest, RQI Partners wants to hear from you.

Helping Save More Lives. — Our Mission, Our Business.

RQIP Benefits Include:

• Generous PTO & Holidays
• Remote Work Environment (some positions require travel)
• Comprehensive Medical, Dental and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401k with Employer Match & Profit Sharing
• Employee Assistance Program
• Tuition Reimbursement
• Professional Development Opportunities
• Student Loan Repayment Assistance
• Eligibility for Annual Bonus
• Wellness Reimbursement Program
• Pet Insurance

Position Overview:

The Director, Product Marketing is accountable for effective strategies, tactics, and research for RQI Partners’ Resuscitation Quality Improvement (RQI) and HeartCode Complete products. The position is responsible for overseeing the creation of short and long-term plans for marketing the products to global markets including product life cycle management, product fit per market, developing innovations, and positioning the right product portfolio by customer and market segment. The incumbent will be responsible for analyzing market trends to impact current plans and recommend innovations for the future.

This position works with partners and with internal and external stakeholders. Internal stakeholders include technical product and research teams as well as sales.

This role is responsible and accountable for leading product marketing for RQI Partners’ core products driving increased sales and retention, customer satisfaction, and ultimately maximizing the impact of the organization’s mission by helping to save more lives.

Position Holder is Accountable For: 

• Product Marketing: Creating and implementing product marketing plans based on value propositions and research for RQI Partners’ products, including pricing recommendations.
• Brand Equity and Corporate Image: Ensures brand equity, corporate image, and compliance with the global RQI portfolio of programs and services on behalf of the AHA, Laerdal Medical, and other partner organizations.
• Leadership & Team Collaboration: Leadership and effective collaboration as a member of several cross-functional teams, including research and product, and a marketing team that delivers outcomes required for achieving functional and organizational goals.
• Market and Customer Research: Maintains a deep knowledge of markets and clients by utilizing consistent surveillance and research of industry trends and imperatives. Acts as a subject matter expert to the corporation regarding existing markets and to identify and provide recommendations on industry trends.
• Metrics: Develops and continuously measures the effectiveness of product marketing campaigns and launches by utilizing core metrics to measure performance and be able to make recommendations based on performance.
• Strategic Planning: Leveraging internal and external data to create plans that can be instituted and driven by the overall corporation.
• Executive Presence: The role requires experience working with and communicating data and plans for executive and senior leadership in a cohesive and impactful way.

Required Skills and Competencies:

• Bachelor’s degree in a related marketing or business field
• Minimum of 10 years of Marketing experience with at least 3 in Product Marketing 
• Extensive experience building and managing high-performing teams with a solid ability to inspire both seasoned and early-career professionals
• Demonstrable experience designing and implementing successful campaigns for key accounts 
• Demonstrable experience with marketing in international markets
• Experience with targeted marketing platforms to support initiatives 

The estimated annual base salary for this position is $120,000 to $125,000. Please note that this range does not include any other compensation or benefits that an individual may be eligible for. The salary offered depends on a variety of factors, which may include the qualifications of the individual applicant for the position, level of education attained, and/or professional certifications, years of relevant experience, special skills, etc.