Director, Product Marketing (Remote)

Join our mission to create a completely new, 100% digital bank that uses consumer feedback to truly meet customers’ best interests. Jenius Bank, a division of SMBC MANUBANK, and a member of SMBC Group, is being built by a close-knit and fun-loving team of financial services professionals and technology experts who came together for the challenge of building a full-service digital bank from scratch. We’re committed to doing it the right way for the customer and are growing rapidly. To learn more about our relationship to our parent company, visit our website.

The anticipated salary range for this role is between $175,000.00 and $205,000.00. The specific salary offered to an applicant will be based on their individual qualification, experiences, and analysis of current compensation paid in their geography and the market for similar roles at time of hire. The role may also be eligible for an annual discretionary incentive award. In addition to cash compensation, SMBC MANUBANK offers a competitive portfolio of benefits to its employees.
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Jenius Bank is strategically scaling up a portfolio of products and building extraordinary experiences. In 2023, we launched our first two products reaching $1 billion in deposits and over $700 million in loans, all before Jenius Bank’s first anniversary. We don’t plan to slow down, with ambitious growth plans and the capital necessary to execute a multi-year strategic plan. We have a start-up mindset paired with SMBC Group’s 400 years of history. SMBC Group has more than 150 offices and 86,000 employees worldwide in nearly 40 countries and is committed to creating new business to better serve customers in the rapidly evolving digital environment. Join us on the journey that has caught the attention of the Banking Dive, and more to reinvent banking where smarter banking translates to a richer life.

Head of Product Marketing, Director

Join us on our mission to create a completely new, 100% digital bank that truly serves customers’ best interests.  We are a close knit and fun-loving team of seasoned financial services professionals who came together for the challenge of building a bank from scratch – and we are committed to doing it all the right way (from technology infrastructure to modern marketing to customer experience).  

We work with the flexibility and speed of start-up.  But we also have significant stability and capital from being part of the SMBC Group (Sumitomo Mitsui Banking Corporation).  SMBC is the 2nd largest bank in Japan, and the 12th largest bank in the world with operations in over 40 countries.  And SMBC is committed to disrupting the US marketplace with ground-breaking products.

It’s the best of both worlds, and we are seeking proven marketing leaders to propel us towards national launch.  We have both the ambitious growth plans and the “patient capital” necessary to execute a multi-year plan.  Join us on the journey to deliver an exciting concept of evolved banking.

Overall Role

We’re looking for a strategic and results-driven Product Marketing Director to lead our product marketing team.  This role will play a pivotal part in shaping Jenius Bank’s marketing strategy to align marketing activities with business objectives that drive acquisition, engagement, and retention.  The ideal candidate has a proven track record in driving integrated campaigns, marketing attribution, budget management, and cross-functional leadership.

You will leverage consumer and market insights to create compelling narratives that differentiate our products and drive growth. This is a highly cross-functional role that requires collaboration across marketing, product, finance, and data teams to deliver breakthrough campaigns.

Responsibilities

Strategic Leadership:
•    Develop and oversee integrated product marketing strategy, aligning it with business goals and long-term company objectives.
•    Collaborate with product, marketing, and analytics teams to ensure campaigns drive user acquisition, engagement, and retention.
•    Partner with leadership to identify growth initiatives and translate them into actionable marketing plans.

Integrated Marketing:
•    Lead a high-performing integrated marketing team to create and execute multi-channel campaigns, ensuring consistent messaging and measurable outcomes.
•    Champion innovative marketing strategies, leveraging consumer + cultural insights, brand strategy and data analytics.
•    Help define KPIs and metrics to measure the success of campaigns, ensuring alignment with business outcomes.

Budget Management:
•    Manage the annual marketing budget, ensuring efficient allocation of resources to maximize ROI.
•    Collaborate with Leadership and Finance to streamline processes for real-time marketing budget tracking, reporting, and optimization.

Cross-Functional Collaboration:
•    Serve as a liaison between marketing and product teams to ensure seamless integration of marketing efforts with broader business objectives.
•    Foster a culture of collaboration, innovation, and accountability across teams.
•    Provide mentorship and professional development opportunities for team members, building a strong and motivated, diverse team culture.

Qualifications and Skills

•    10+ years of relevant marketing experience, preferably in consumer product marketing or growth marketing 
•    Proven expertise in fintech or consumer banking with a deep understanding of customer acquisition and engagement strategies
•    Strategic thinker with a bias for execution— able to craft high-level strategy while rolling up sleeves to execute
•    Experience with customer research and insights—translating data into actionable marketing strategies
•    Strong analytical mindset, comfortable with data-driven decision-making
•    Excellent storytelling skills—able to craft compelling narratives that drive action.
•    Cross-functional leadership experience—comfortable working with diverse teams across product, marketing, finance, and other business units

Other Characteristics

•    An entrepreneurial spirit, initiative, leadership, creativity, balance of proactive and reactiveness and drive for results
•    Able to manage the details of multiple projects, deadlines and changing priorities simultaneously while maintaining excellent and accurate work
•    Multi-Channel marketing and direct response experience, including direct mail and digital
•    A passion for leveraging data, metrics and insights to drive results and learnings

EOE STATEMENT
SMBC provides reasonable accommodations during candidacy for applicants with disabilities consistent with applicable federal, state, and local law. If you need a reasonable accommodation during the application process, please let us know at accommodations@smbcgroup.com.

CCPA DISCLOSURE
Personal Information Collection Notice: This notice contains information under the California Consumer Privacy Act (CCPA) about the categories of personal information (PI) of California residents that SMBC MANUBANK collects and the business or commercial purpose(s) for which the PI may be used. We do not sell PI. More information about our collection and use of PI may be found in our CCPA Privacy Policy at https://www.smbcmanubank.com/privacy/ccpa-disclosure. Persons with disabilities may contact our Customer Contact Center toll-free at (877) 560-9812 to request the information in this Notice in an alternative format.