Director, Product Marketing

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Consumers across the globe are in need of safe, transparent financing, and our retail partners need Affirm to be there for them, wherever that might be. We are looking for a senior product marketing leader who is customer-obsessed to lead our Network Growth go-to-market efforts in helping millions of consumers live a better and more honest financial life.

The Network Growth Product Marketing team is responsible for Go-to-market inclusive of merchant segmentation, value proposition design and validation, packaging sales enablement material, scoping addressable market & path to scale, business model design, and partnership across product, revenue and analytics peers to execute.

What you'll do

• Develop a deep knowledge and affinity with our customers, their personas, and sub-segments.
• Build a vision for customer narratives and value propositions by having a keen understanding of merchant segments and their needs
• Partner closely with Sales and Client Success to understand and represent the voice of the customer in roadmap planning and go-to-market strategies  
• Consult with customers in partnership with Product Management and Sales to explore product and market opportunities.
• Lead and develop a team of Product Marketers to build and execute on GTM strategies to drive launch, adoption and continued growth of products, aligned to company and product KPIs 
• Work cross-functionally with product, analytics, and sale to unify our narrative, amplify our strategy, and build more collaborative and efficient work processes
• Drive the development, execution, and delivery of thought leadership content for client advisory board events. 
• Empower our Sales teams with playbooks, customer stories, competitive positioning and a strong feedback loop between sales and product
• Collaborate with Product Management, Sales, Client Success, Revenue Operations, and Enablement teams to improve product rollout processes and better serve our customers. 

What we look for

• Overall 10+ years of experience driving go-to-market with strong emphasis on value proposition design an enablement in the e-commerce merchant payments space 
• 5+ years experience managing product marketers
• Deep understanding of merchant segments and their e-commerce needs 
• A passion and drive to change consumer finance for the better.
• A player coach mentality and drive to roll up your sleeves as well as lead your team to execute. 
• The ability to lead a large decentralized group of cross functional partners from complex and ambiguous situations to …