Director, Product Marketing

About Us

Ada is an AI customer experience platform that harnesses the world's most powerful large language models to make customer service extraordinary for everyone. We’re driven to set the new standard for customer service at scale, enabling Enterprise companies to deliver experiences that are instant, proactive, personalized, and effortless. 

Our team is pushing the frontier of AI Agent development, measurement, and management to power quality service experiences that respect everyone’s most valuable asset, time. Giving both customers, and customer service professionals, more quality time back for life’s big & small moments.

Since 2016, Ada is a proudly Canadian company that has powered over 4 billion interactions—automating up to 83% of all customer inquiries—for leading brands like Square, YETI, Canva, and Monday.com saving millions of hours of human effort for people all over the world. 

Backed with over $250M in funding from tier-1 investors including Accel, Bessemer, FirstMark, Spark, and Version One Ventures, Ada is a pioneer in applied AI customer service. 

At Ada, we see growth as a reflection of each individual owner’s personal growth. That’s why our values are rooted in driving progress and continuous improvement. If you’re ambitious and eager to grow, Ada could be the place for you.

Learn more at www.ada.cx.

Our Role

We are seeking a Director, Product Marketing to define and own the go-to-market strategy for Ada’s AI customer service platform. You will be responsible for crafting compelling narratives that highlight our product value propositions, differentiate Ada from competitors, and establish our product as an essential component of every customer service stack. Working closely with Sales, Marketing, Product, and CS teams, you will ensure cohesive and measurable product marketing strategies. 

About You

• 10+ years in product marketing; 5+ years in a leadership role with a B2B SaaS product 
• Demonstrated track record of developing and executing successful product marketing strategies in a dynamic technology environment, including geographic expansion 
• Exceptional leadership and team-building skills, with a proven ability to inspire and develop top talent in a fast-paced environment
• Deep understanding of AI technology, market dynamics, and customer needs.
• Visionary thinker with an eye for detail, capable of connecting long term strategy with short term execution. 
• Proven ability to influence senior executives and cross-functional teams to drive strategic initiatives and achieve business goals
• Strong marketing competencies across strategic planning, content creation, sales enablement, and performance reporting
• Strong analytical skills, with demonstrated capabilities in interpreting data and qualitative research

Outcomes

• Define and execute a comprehensive product marketing strategy that aligns with company goals and market dynamics. Scale Ada’s growth in the AI customer service space. 
• Lead and mentor a high-performing product marketing team. Foster a culture of drive, innovation, and long-term thinking. 
• Conduct thorough market research to understand customer needs, competitive landscape, and market trends. Develop target buyer and user personas to inform product strategy and marketing campaigns. 
• Execute and maintain a competitive intelligence program that informs product roadmap priorities and enables sales with strong competitor battle cards and messaging.
• Develop a solution-based competency within the PMM organization. Create messaging and content that positions Ada as the best solution for AI customer service, across verticals and channels. 
• Represent Ada at industry events and conferences. Develop thought leadership content that establishes Ada as a market leader and engaging with key customers and partners
• Establish KPIs, guide experimentation, and report on product marketing impact and ROI

Benefits

• Competitive salary 
• Unlimited vacation
• Wellness account
• Extended health coverage
• Dental/optical/travel insurance
• Life insurance
• Employee and family assistance plan

Perks

• Flexible work schedule
• Remote-first, In-person friendly work environment 
• Development opportunities

The expected salary range for this position is $180,000 - $230,000. Actual pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.

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