Director, Product Marketing - Remote

We Speak Simplicity:

Bestpass is a comprehensive payment platform provider and leader in toll management solutions for commercial fleets of all shapes and sizes. We ensure data accuracy, consolidate payments, and save users time and money. Founded in 2001 by truckers for truckers, we are a trusted partner on the road and in the back office for customers and tolling authorities. When it comes to managing toll, it’s an easy task for a household consumer with only two cars in their driveway, but it is an incredibly complex task for trucking fleets. 

That's where Bestpass comes in. We make tolling simple!

Our solutions help trucking fleets spend 40% less time managing transponders and 30% less time making toll payments, all while enjoying volume discounts (where applicable). Bestpass customers can turn their attention away from complex administrative tasks to focus on the challenges that are most important to their business. Seriously, who wouldn’t want to join our fleet?

At Bestpass, you’re in the Driver’s Seat!

Road Map:

As a Product Marketing Director, you will be responsible for leading product messaging, product releases, sales collateral, and persona intelligence. You will work collaboratively with marketing, executives, product, sales, and customer success to ensure the company is well-positioned in the market with a clear value proposition and differentiated offerings.

Reporting to the Chief Marketing Officer, you will lead product marketing for the company and be able to understand technical details and translate them to business benefits and customer value. You will maintain excellent relationships with the customer base, external partners, and internal stakeholders.

What Your Ride Will Look Like:

• Define and execute a product marketing plan that includes a messaging framework, content plan, and …