Director, Product Management (Product Growth)

Docker is a remote first company with employees across Europe, APAC and the Americas that simplifies the lives of developers who are making world-changing apps.  We raised our Series C funding in March 2022 for $105M at a $2.1B valuation. We continued to see exponential revenue growth last year.  Join us for a whale of a ride!

We are in search of a visionary Head of Product-Led Growth to lead our initiatives in growth, customer acquisition, and lifecycle management. In this crucial role, you will craft and execute a strategy that caters to the full experience of our SMB and mid-market customers, spanning multiple industries and verticals. This leadership position will focus on enhancing every stage of the customer journey—from initial interest and acquisition, through sign-up, onboarding, and subscription phases, and beyond. As a leader of leaders, you will be responsible for reinventing the customer’s first interactions with Docker, creating a smooth, engaging experience that empowers them to effortlessly discover increasing value at each step.

As the Director of Product Management for  Product-Led Growth, you will:

• Partner with teams across technology, marketing, sales, and analytics to establish the vision and operational practices for a top-tier growth team.

• Pinpoint and define major product opportunities that are deeply focused on the customer, delivering transformative value that directly drives business growth.

• Unite C-suite executives, senior leaders, and product heads around a bold and cohesive growth strategy, while balancing and negotiating various objectives.

• Foster a culture of experimentation by employing a hypothesis-driven design approach. Implement processes for quickly gathering data, running fast experiments, and developing repeatable frameworks for ongoing growth.

• Lead Docker’s global product-led growth (PLG) strategy, driving user engagement, retention, activation, and revenue expansion across our product suite.

• Design an intuitive and compelling first-time user experience that immediately demonstrates the value of Docker to new users.

• Explore and implement improvements throughout the customer lifecycle, with a focus on activation, onboarding, and cross-selling opportunities.

• Work closely with the analytics team to develop a strategy for experimentation and measurement that drives long-term success and supports accurate forecasting of high-impact experiments.

• Prioritize initiatives and make critical investment decisions that align with the team’s vision and product roadmaps.

• Build and guide a talented team of Product Managers and Growth Engineers, fostering a data-driven, customer-centric mindset.

• Lead with product excellence, encouraging a fast-paced, results-oriented environment while maintaining high standards, accountability, and promoting diverse perspectives.

• Cultivate a supportive and inclusive culture that unites talented individuals from diverse backgrounds, leveraging strong communication and customer obsession to develop industry-leading products.

• Support the broader product organization through mentorship, active involvement in recruitment, and contributing to product initiatives.

• Continuously seek ways to enhance the customer journey, focusing on lifecycle stages such as activation, onboarding, and expansion.

Requirements

The ideal candidate will possess a strong analytical mindset, exceptional problem-solving skills, and the ability to think strategically to drive product initiatives that align with our business goals and resonate with our customers. 

What You Need to Succeed:

• 10+ years of experience working in  B2C and B2B  product led growth, growth hacking, product leadership roles.  

• PLG expertise to deliver strong product and business outcomes, with dynamically larger scope in scale and team development

• Proven track record of delivering results and scaling products to millions of customers

• A deep understanding of sophisticated growth strategies and implementation with product adoption

• Navigate within a highly matrixed organization, working through and across multiple teams, functions, and structures

• Exceptional executive presence to influence others, from senior executives/C-staff to individual Growth practitioners

• Analytical data driven thinker - Balances data and intuition in driving product decisions

• Customer obsessed mindset - The ability to always wear the customer’s hat and be a customer advocate first

• Experience identifying significant opportunities, and driving product vision, strategies, and roadmaps in the context of broader organizational strategies and goals

• Experience leading a team of leaders and driving thought leadership through them

• Leadership - Leads through constant change and ambiguity, keeping teams highly motivated through ups and downs

• Customer obsessed mindset - The ability to always wear the customer’s hat and be a customer advocate first

What to Expect:

30 Days:

• Onboard with the company, meet key team members, and understand the company culture.

• Gain a deep understanding of the current growth strategies and the state of PLG across different product portfolios.

• Begin building relationships with cross-functional teams and key stakeholders.

• Start participating in the growth group calls. 

90 Days:

• Review growth performance, analyzing data and using insights to identify opportunities 

• Kick off PLG effort on a few projects in collaboration with the Growth Engineer and Growth Marketing team. 

• Present the first Growth strategies for review. 

• Establish regular reporting and communication channels with stakeholders.

1 Year:

• A clear and ambitious product growth strategy has been implemented, resulting in notable improvements in user engagement, retention, and revenue growth.

• Strategic growth initiatives, like customer-centric product opportunities, have been defined and executed, with measurable business growth and customer value delivered.

• A culture of experimentation has taken root, with a hypothesis-driven design approach integrated into the team’s daily operations.

• Efficient processes for rapid experimentation and data collection are in place, leading to a cycle of continual learning and iteration. Playbooks for successful growth experiments have been developed and deployed, creating a foundation for ongoing growth.

• A new, intuitive, and engaging first-time user experience has been designed and implemented, leading to higher conversion rates from sign-up to activation.

• The user onboarding process is seamless, helping customers quickly realize Docker’s value, resulting in increased satisfaction and reduced churn.

• Improvements across the customer lifecycle (activation, onboarding, and cross-selling) have led to higher retention rates and expanded usage among existing customers.

• Cross-sell and upsell initiatives are generating meaningful additional revenue.

• Continuous improvements have been made across all stages of the customer journey, with clear enhancements in customer activation, onboarding, and product engagement metrics.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 13, 2024.

Please see the independent bias audit report covering our use of Covey here.

Perks (for Full Time Employees)

• Freedom & flexibility; fit your work around your life

• Home office setup; we want you comfortable while you work

• 16 weeks of paid Parental leave

• Technology stipend equivalent to $100 net/month

• PTO plan that encourages you to take time to do the things you enjoy

• Quarterly, company-wide hackathons

• Training stipend for conferences, courses and classes

• Equity; we are a growing start-up and want all employees to have a share in the success of the company

• Docker Swag

• Medical benefits, retirement and holidays vary by country

Docker embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our company will be.

Due to the remote nature of this role, we are unable to provide visa sponsorship.

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