Director, Organic Marketing

Our Mission: 

6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. 

Our People: 

People are the heart and soul of 6sense. We serve with passion and purpose. We live by our Being 6sense values of Accountability, Growth Mindset, Integrity, Fun and One Team. Every 6sensor plays a part in defining the future of our industry-leading technology. 6sense is a place where difference-makers roll up their sleeves, take risks, act with integrity, and measure success by the value we create for our customers. 

We want 6sense to be the best chapter of your career. 

The Opportunity:

We are seeking a strategic and creative Director, Organic Marketing to join the 6sense Growth Marketing team. This role is pivotal in driving our brand's narrative and enhancing our market presence through compelling content and integrated marketing campaigns. You will lead a dynamic team to develop and execute strategies that generate pipeline, enhance customer engagement, and contribute significantly to our revenue goals.

Key Responsibilities:

• Develop and implement a comprehensive content strategy that aligns with our business objectives and enhances the 6sense brand in the market.
• Lead and manage the content creation process across multiple platforms, resulting in high-quality, relevant, and SEO-optimized content that engages our target audience.
• Design and execute innovative integrated marketing campaigns that effectively integrate digital, social, email, and event channels to drive leads and customer acquisition.
• Collaborate with sales, product, and marketing teams to align campaigns with overall business goals and market needs.
• Analyze and report on the performance of content and campaigns, using data to drive decisions and optimize future marketing strategies. · Manage budget allocations for content creation and campaign execution, ensuring maximum ROI.
• Mentor and lead the content, social, and integrated campaign teams, fostering a culture of creativity, collaboration, and continuous improvement.

Qualifications:

• Bachelor’s degree in marketing, communications, business administration, or related field. Master’s degree preferred.
• Minimum of 7 years of experience in content marketing and demand generation in a B2B SaaS environment.
• Proven track record of developing and executing successful content strategies …