Director of SEO

FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!

The Opportunity

“If you are passionate about driving organic growth and making a real impact by elevating our brand and engaging our audience we want to hear from you. You will have ample opportunities for career growth and development and will get the opportunity to work alongside a supportive and talented team of growth marketers.” - Demand Generation - Vice President

What You’ll Contribute

• Develop and execute advanced SEO strategies that enhance visibility, traffic, and conversions and pipeline from SEO.

• Develop and execute strategies for Answer Engine Optimization (AEO) and Generative Engine Optimization to enhance visibility in AI-driven search results.

• Conduct keyword research and analysis to identify valuable search terms for our Software and Scores business.

• Build a content pillar strategy, emphasize content development for SEO purposes and own the content calendar for SEO.

• Oversee and execute AI-enhanced keyword research, content strategy, and on-page optimizations to drive organic growth.

• Develop automation processes to efficiently scale high-quality content production and maintain ranking authority.

• Monitor and analyze website performance metrics using tools like Google Analytics.

• Stay updated with the latest SEO, AEO and GEO trends, algorithm changes, and best practices.

• Collaborate with content creators to ensure SEO best practices are integrated into all aspects of our digital presence.

• Regularly monitor results and share monthly insights with product marketing and other marketing leaders and executives.

• Partner closely with the web team to optimize, meta tags, and structure for search engines and improve SEO and GEO rankings.

What We’re Seeking

• Proven experience as an SEO Manager or similar role with over 7 years of experience.

• In-depth knowledge of SEO practices and tools.

• Experience with AI-driven content generation and predictive ranking algorithms.

• Excellent communication and collaboration abilities.

• Familiarity with HTML, CSS, and JavaScript.

• Ability to work independently and manage multiple projects.

• Bachelor's degree in Marketing, Business, or a related field.

• Experience with Conductor or similar SEO platforms is a plus.

• Expertise in Google Search Console, Google Analytics, Conductor Screaming Frog, SEMrush, Ahrefs, and AI-powered SEO tools.

• Deep knowledge of site architecture, schema markup, JavaScript SEO, and page speed optimization.

• Experience with log file analysis, crawl budget optimization, and large-scale website SEO management.

• Strong ability to analyze data, extract insights, and present actionable strategies.

• Experience with CRO, A/B testing, and UX optimization.

• Knowledge of AI-driven search technologies and trends is preferred.

• Understanding of local SEO strategies and best practices is preferred.

Our Offer to You

• An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.

• The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.

• Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.

• An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.

• The targeted base pay range for this role is: $110,000 to $172,000 with this range reflecting differences in candidate knowledge, skills and experience.
   

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Why Make a Move to FICO?

At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics.  You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.

FICO makes a real difference in the way businesses operate worldwide:

•    Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.

•    Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.

•    Lending — 3/4 of US mortgages are approved using the FICO Score.

Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career.  Join FICO and help change the way business thinks!

Learn more about how you can fulfil your potential at www.fico.com/Careers

FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.

Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy