Director of Product Management, Cards

Tapcheck is seeking a strategic and experienced Director of Product Management, Card to lead our card product initiatives. This role will own the comprehensive card strategy and be accountable for both the long-term strategy and the near-term execution of Tapcheck’s card implementations. Our goal is to provide the right payment instrument product to the right customer at the right time and support them as they progress in their financial wellness journey. Our current priority is satisfying the payment instrument card scenarios for the “unbanked” and ”under-banked” consumer segments. This role will also plan for future debit and credit card products, including credit builder and rewards cards, to meet the diverse needs of our customers at all levels of employment and financial literacy. The ideal candidate for this role has deep experience and executional success in the debit and credit payment industry.

What You’ll Do:

• Develop and implement a comprehensive card product strategy tailored for debit and credit payment instruments, focusing on driving adoption and engagement among unbanked and underbanked customers while aligning with Tapcheck’s business goals.
• Oversee the entire product lifecycle for card products, managing card design, production, activation processes, and ongoing cardholder support to ensure high-quality execution specific to the payments industry.
• Create detailed product requirements, prioritize features based on card network rules (e.g., Visa, MasterCard) and industry best practices, and make trade-off decisions considering customer needs, regulatory constraints, and business objectives.
• Conduct in-depth market research and competitive analysis, focusing on trends such as contactless payments, mobile wallet integrations, and digital card issuance to inform and adjust product strategy.
• Collaborate with cross-functional teams, including design, engineering, marketing, and finance, to ensure cohesive and integrated development and launch of card products.
• Develop and execute go-to-market strategies with targeted product positioning and messaging, highlighting unique card features such as rewards programs, cashback offers, and fraud protection.
• Engage with key stakeholders, including card networks, processors, and regulatory bodies, to ensure product priorities align with industry standards and compliance requirements, facilitating regular updates and reviews.
• Establish and track KPIs relevant to the card payments industry, focusing on metrics like card activation rates, transaction volumes, customer acquisition costs, and retention rates to drive continuous product improvement.
• Ensure regulatory compliance and operational efficiency by implementing robust KYC and KYB processes, maintaining PCI DSS compliance, and adhering to relevant financial regulations, with regular reviews to mitigate risks.
…