Director of Product Design, Growth & Engagement

At Included Health, we’re on a mission to raise the standard of healthcare for everyone. We’re a new kind of healthcare company, focused on breaking down barriers to provide high-quality care for every person in every community. We offer guidance, advocacy, and access to personalized care for urgent care, primary care, behavioral health, and specialty care. We’re especially focused on increasing access to high-quality and culturally competent providers that can raise care equity for the LGBTQ+ community, Black Americans and other communities who have been historically disenfranchised and underserved in the US healthcare system.
Included Health is seeking a Director of Product Design to lead vision and execution for our Growth and Engagement teams. These teams are responsible for crafting and optimizing the critical first experiences members have with our products, as well as driving ongoing member activation and retention. 
The ideal candidate will have a strong design leadership background, with proven expertise building consumer-grade experiences that drive member growth. This person has a deep understanding of AI-powered product strategies and excels at leveraging experimentation, qualitative data, and quantitative research to deliver measurable impact. 

Responsibilities:

• Develop and lead a Member Growth and Engagement vision and strategy in collaboration with your cross-functional leaders. 
• Balance driving transformative initiatives with experimentation and iteration to drive engagement and retention.
• Oversee the creation of compelling, intuitive user experiences that drive growth metrics, like signup, onboarding, activation, and retention loops (e.g., badging, notifications, email, SMS).
• Analyze qualitative and quantitative data, as well run A/B experiments with your teams to identify trends and opportunities for growth and engagement improvements.  
• Lead and mentor a high performing team of product designers and cross-functional partners (engineers, marketers, product insights analysts, and data scientists).
• Report findings and updates to stakeholders. Engage with executives to discuss opportunities, prioritization, tradeoffs, and risks.
• Collaborate with teams across Marketing, GTM, Clinical, Member Advocacy, Finance, and General Management to create actionable product strategies that drive the business.

Qualifications:

• 12+ years in product design, with at least 5 years as a leader in consumer facing environments.
• Experience guiding teams to create simple, intuitive and innovative end-to-end design solutions. Proven ability to attract and retain top design talent.
• Hands-on experience with A/B testing, multivariate testing, and rapid prototyping methodologies.
• Familiarity with AI and Gen AI product development.
• Familiarity with personalization strategies and user segmentation to enhance engagement.
• User-focused mindset, driven by data and research to identify and solve real member problems.
• Proven track record of fostering a culture of experimentation, innovation, and continuous learning.
• Experience collaborating with Marketing teams on growth and retention strategies.
• Excellent leadership and communication skills to align cross-functional teams.
• Skilled at navigating complex product ecosystems and managing downstream impacts.
• Comfortable with ambiguity, risk, and change.
• High ethical standards, integrity, and mission alignment to elevate healthcare standards.
• Experience leading direct-to-consumer businesses with a focus on subscription metrics and outcomes. (valued but not required).
• Background in health/fitness or healthcare products (valued but not required).

Physical/Cognitive Requirements:

• Prompt and regular attendance at assigned work location.
• Ability to remain seated in a stationary position for prolonged periods.
• Requires eye-hand coordination and manual dexterity sufficient to operate keyboard, computer and other office-related equipment.
• No heavy lifting is expected, though occasional exertion of about 20 lbs. of force (e.g., lifting a computer / laptop) may be required.
• Ability to interact with leadership, employees, and members in an appropriate manner.

The United States new hire base salary target ranges for this full-time position are:
Zone A: $174,320 - $246,230 + equity + benefitsZone B: $191,752 - $270,853 + equity + benefitsZone C: $209,184 - $295,476 + equity + benefitsZone D: $226,616 - $320,099 + equity + benefits
This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.
Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations. Your Recruiter can share details of your geographic alignment upon inquiry.
In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.
Benefits & Perks:In addition to receiving a competitive pay, the compensation package may include, depending on the role, the following:Remote-first culture401(k) savings plan through FidelityComprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependentsGenerous Paid Time Off ("PTO") and Discretionary Time Off ("DTO")12 weeks of 100% Paid Parental leaveUp to $25,000 Fertility and Family Building Benefit Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)11 Holidays Paid with one Floating Paid HolidayWork-From-Home reimbursement to support team collaboration and effective home office work24 hours of Paid Volunteer Time Off ("VTO") Per Year to Volunteer with Charitable Organizations
Your recruiter will share more about the benefits package for your role during the hiring process.
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About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at includedhealth.com.
-----Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance. Apply