Director of Patient Acquisition

About Lumata Health

Blindness is a devastating—but largely preventable—consequence of poorly managed chronic eye diseases like glaucoma, diabetic retinopathy, and age-related macular degeneration. These debilitating diseases are expected to double between 2020 and 2050, outpacing the capacity of providers and contributing to the rising cost of eye disorders in the US, which already exceeds $99B in direct medical costs annually. In over 95% of cases, disease progression can be slowed or stopped, preserving vision and extending healthspan. But doing so requires tailored, timely, and intelligent engagement throughout the patient’s lifelong care journey. That’s where Lumata comes in.

Lumata Health is leading the way in leveraging data-driven virtual care management to address this large and rapidly growing problem. Built with $2M in funding support from the National Eye Institute, Lumata Health’s Intelligent Engagement Platform maximizes the impact of multichannel, personalized engagement by our team of JCAHPO-certified ophthalmic care coaches. Lumata takes a holistic approach to care—combining behavioral and psychosocial information with clinical data to create tailored, high-impact patient engagements. In addition to promoting adherence, we help patients overcome barriers to care by assisting with things like financial assistance programs, prescriptions and refills, insurance issues, transportation to visits, understanding their disease and care plan, and coordinating care with other providers.

With direct medical record access to hundreds of thousands of patients with vision-threatening chronic eye diseases and partnerships with over 1,400 eye care specialists in 34 states, Lumata Health is helping people affected by chronic eye conditions live healthier, longer lives. 

We’re looking for caring and committed teammates to join our mission of helping people see the world. If you’re passionate about stopping preventable blindness, we hope you’ll apply.

Position Overview

The Director of Patient Acquisition is responsible for overseeing and managing a diverse team focused on enrolling patients into Lumata Health’s Eye Care Coaching platform. This includes a Patient Enrollment team, Patient Marketing function and accountability for patient retention. The Director will provide strategic leadership, ensuring effective management and development of the non-clinical frontline team while fostering a collaborative and positive work environment. This role is essential in executing our vision through collaboration with senior management and ensuring the highest standards of patient engagement and operational efficiency.

Job Type: Full-time

Compensation: $100,000 to $120,000

Remote: Yes

(Occasional travel may be necessary)

Responsibilities:

• Directly oversee a team of managers and team leads responsible for patient acquisition, patient marketing and retention
• Ensure efficient and effective day-to-day operations of chronic care management Patient Acquisition
• Provide strategic leadership and guidance to ensure effective management and development of the non-clinical frontline team
• Foster a collaborative and positive work environment that promotes continuous improvement and excellence in patient engagement
• Develop and nurture a robust remote culture
• Provide mentorship and development opportunities within the organization
• Advocate for continuous care Patient Acquisition/resources at a senior management level
• Execute Lumata’s vision through collaboration with the VP of Clinical Operations
• Cultivate leadership skills within the team by providing training and succession planning

• Implement and monitor processes to ensure compliance with healthcare regulations and standards
• Plan clinical headcount and hiring needs to meet program workload demands

• Collaborate closely with the patient acquisition team to ensure seamless integration of new patients into care programs
• Develop strategies to enhance patient engagement and satisfaction
• Monitor patient acquisition metrics and work with the relevant teams to drive improvements
• Work closely with Customer Success to ensure operational priorities are aligned with client expectations
• Oversee the process for verifying patient eligibility for the chronic care management program

• Oversee the development and execution of marketing strategies to attract and engage patients with chronic eye conditions
• Create targeted campaigns and promotional materials
• Design and implement programs aimed at retaining patients and improving their long-term engagement with our chronic care management programs
• Analyze patient feedback and data to identify areas for improvement and enhance patient satisfaction

Requirements

• Bachelor’s degree in Healthcare Administration, Business Administration, or a related field

• Minimum of 7 years of experience in healthcare management, with a focus on chronic care management, digital health and/or telemedicine
  

Skills & Competencies:

• Proven experience managing services and operations in a healthcare setting
• Experience with digital health initiatives, including telemedicine, digital health platforms, or health information technology
• Previous track record of change management in a fast-paced frontline management role

• Strong leadership and interpersonal skills, excellent organizational and problem-solving abilities
• Exceptional communication and presentation skills
• Proven experience implementing workflows and process improvements in a growing organization
• Experience hiring and developing talent, preferably in a remote setting
• Proven track record of driving measurable efficiency results
• Demonstrated ability to meet goals in a rapidly changing environment
• Excellent data and analytical skills
• Proven ability to leverage technology to optimize clinical processes and improve outcomes
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities

• Building a team within a rapidly growing healthcare service startup
• Managing a team of remote professionals
• Managing frontline health workers

Physical requirements

• Must have a home office or HIPAA-compliant workspace
• Prolonged periods of standing, sitting at the desk and working on a computer
• Must be able to hear, speak, call and virtually meet

Work Environment:

In order to perform the essential functions of this job, you must have a dedicated remote workspace, and a wireless connection with a minimum of 50 Mbps of download speed and 10 Mbps of upload speed of dedicated internet bandwidth for each person working from home; the workspace is private and has low to no noise level as you will be on phone calls with patients. It is very important that your workspace is HIPAA compliant; your company issued laptop/pc must maintain visibility that only you can access as you'll be handling patient data. You are also expected to have your camera on during virtual meetings, therefore, you must be in a designated workspace/room for privacy.

Benefits

At Lumata Health, we know you are more than just an employee. Your health and happiness is important to us. We offer medical insurance for full time employees, 8 paid holidays, and discretionary time off (DTO). As we grow, so will our benefits package. We hope you’ll be a part of that growth!

• 401(k)
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Referral program
• Vision insurance
• Employee Wellness Program

Our Culture

At Lumata, we foster a dynamic, inclusive, and supportive remote work environment. We prioritize trust, collaboration, and continuous learning, ensuring a healthy work-life balance.

Collaboration: Stay connected through regular team meetings and open communication.

Inclusivity: A diverse team where everyone feels welcome and valued.

Fun Culture: Engage in chats centered around health, wellness, celebrations, and more.

Recognition: Regular feedback, performance incentives, and growth opportunities.

Join Lumata and be part of a forward-thinking, remote-first team where your contributions make a difference, and your well-being is prioritized.

Diversity Creates a Healthier Atmosphere

Lumata Health provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

We are an equal opportunity employer that values diversity at all levels.  All individuals are encouraged to apply.  If you need assistance or an accommodation due to a disability, you may contact us at:  hr@lumatahealth.com (no unsolicited resumes please). Applicants must submit an application with Lumata Health to be considered for the position. 

We are an E-Verify employer.

For more information, please click on the following links:

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

**For application status, please email: hiring@lumatahealth.com (No phone calls please). Due to an increase in fraudulent activity, please verify any communication is coming from our domain ending in lumatahealth.com, and not a similar domain.

Please be advised that Lumata Health only accepts resumes for compensation from agencies that have a signed agreement with Lumata Health.  Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Lumata Health. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency. 

Disclaimer:
This job description is subject to change based on business needs, advancements in regulations, and workflow adjustments. Continuous review and adjustments will be made to ensure alignment with the company's goals and objectives.

The above statements are intended to describe the essential functions of the job being performed by the employees assigned to this classification.  The duties and responsibilities listed are not to be construed as an exhaustive list of all duties, responsibilities and skills required.  All employees may be required to perform duties outside their normal responsibilities from time to time, as needed.  With the evolution of the organization and this role, the responsibilities of this position may change at any time.

We are an equal opportunity employer that values diversity at all levels.  All individuals are encouraged to apply.  If you need assistance or an accommodation due to a disability, you may contact us at:  hr@lumatahealth.com