Director of Member Marketing and Outreach - Dallas, Texas, United States - Remote

Company Overview

Wider Circle works with health plans and providers nationally to deliver unique community care programs that connect neighbors for better health. Centered on trusted relationships, Wider Circle connects neighbors to inform, support, and motivate one another, empowering them to be more proactive about their health. Wider Circle’s trusted delivery network has been proven to drive resilience, improve member experience engagement, and reduce inappropriate utilization and has been published in the peer-reviewed literature. Today, Wider Circle offers its unique neighborhood care programs to tens of thousands of communities nationwide. 

Position Overview: Director of Member Marketing and Outreach

We are seeking a dynamic and experienced Director of Member Marketing and Outreach to join our growing team. The Director will play a pivotal role in driving our marketing strategies, with a primary focus on performance-based initiatives to increase brand awareness, member acquisition, and engagement.

Responsibilities:

• Develop and execute comprehensive performance marketing strategies to drive member acquisition, retention, and revenue growth.
• Lead the planning, execution, and optimization of outreach campaigns, including budget allocation, bid management, targeting strategies, and creative testing.
• Implement robust tracking and attribution methodologies to measure campaign performance, ROI, and other key metrics.
• Collaborate closely with cross-functional teams, including operations, service design, engineering, content, and analytics, to align marketing efforts with overall business objectives.
• Partner with Brand & Content leads to develop and execute social media strategies to grow awareness, build demand, and inspire engagement.
• Conduct in-depth marketing data analysis to identify trends, opportunities, and areas for improvement and translate findings into actionable insights and recommendations.
• Stay abreast of industry trends, best practices, and emerging technologies in performance marketing, and incorporate innovative approaches into our marketing strategies.
• Manage relationships with …