Director of Marketing

Job Description

Marketing/Branding focuses on managing or performing work across multiple areas including: Product/Brand Marketing: defining targeted customer segments and associated messaging; developing marketing strategies and plans; Product/Brand Management (P&L Accountability): managing the product/brand; P&L Advertising & Promotion: creating or coordinating the production and distribution of advertising and promotional materials; Marketing Research & Analysis: gathering and analyzing marketplace trends and customer data. Bachelor’s degree, 7+ years related professional experience, 3+ year supervisor experience

Company Description: 

At Galvanize, we produce outcomes-driven tech education for motivated adult learners & organizations to activate and propel technology-focused careers. 

Our programs are designed so that anyone with motivation can succeed, regardless of education, experience or background. With 20,000+ graduates at 2,500 companies, we empower learners and leaders across industries to propel their careers and make an impact through tech.

Galvanize goes to market with two consumer brands Hack Reactor and Tech Elevator. Both are coding bootcamps with years of experience. 

Both brands provide intensive in-person and online education providers helping individuals and companies acquire in-demand technology skills for the modern workforce. Through our full-time and part-time coding bootcamps and company partnerships, we teach students and employees from diverse backgrounds to become software developers—while also helping them to build career-readiness skills and connections.

For us, it’s not just work; every team member contributes to a life-changing program. We work hard to help our students uncover the best version of themselves while working for a brand that empowers every employee to evolve and grow continually.

About the Role:

Reporting to the CMO, the Director of Marketing will be a critical strategic leader responsible for driving the development and execution of marketing strategies that position Tech Elevator as an industry leader. This role will guide our marketing department in crafting compelling campaigns that resonate with our diverse audience, optimize our brand positioning, and drive our growth objectives. 

The Director of Marketing will leverage internal and external talent to build and deploy effective marketing strategies across all media, including paid, owned, and earned. You will be a champion of all our brands, developing content marketing strategies to engage and convert customers throughout their journey.

You will also work closely with our consumer delivery, enterprise sales, and operations group to develop marketing campaigns to help us achieve our organizational goals. The Director of Marketing will coordinate with cross-functional teams to organize company events and promotions.

Essential Functions: 

Marketing Leadership

• Support …