Director of Marketing

Figment is the world’s leading provider of blockchain infrastructure. We provide the most comprehensive staking solution for our over 200+ institutional clients including exchanges, wallets, foundations, custodians, and large token holders to earn rewards on their crypto assets. These clients rely on Figment’s institutional staking service including rewards optimization, rapid API development, rewards reporting, partner integrations, governance, and slashing protection. Figment is backed by industry experts, financial institutions and our global team across twenty three countries. This all leads to our mission to support the adoption, growth and long term success of the Web3 ecosystem.

We are a growth stage technology company – looking for people who are builders and doers. People who are comfortable plotting their course through ambiguity and uncertainty to drive impact and who are excited to work in new ways and empower a generative company culture.

The Director of Marketing will be responsible for developing and executing Figment’s marketing strategy to drive brand awareness, customer acquisition, and channel partner activation. This individual will lead a team, manage multi-channel marketing campaigns, and collaborate across the company to drive Figment’s business objectives and .   Key Responsibilities:

• Strategic Planning: Develop a marketing strategy aligned with business goals, identify market opportunities, and monitor trends.
• Brand Management: Implement brand messaging and ensure consistency across all channels.
• Digital Marketing & Campaigns: Lead digital marketing efforts, optimize channels, and analyze performance.
• Content Strategy: Develop content to engage target audiences and collaborate with stakeholders.
• Community Engagement: Grow community presence and build relationships within the blockchain community.
• Team Leadership & Development: Lead and develop a high-performing marketing team.
• Partnerships & Collaborations: Pursue partnerships to expand reach and influence.
• Budget Management: Manage the marketing budget and track financial performance.

Qualifications:

• Minimum of 10+ years of experience in marketing, with at least 3-5 years in a leadership role in the blockchain sector.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong understanding of blockchain technology, staking, and the broader cryptocurrency ecosystem.
• Excellent leadership, communication, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, HubSpot, etc.).

One of Figment’s core principles is “Making the Invisible Visible” - ensuring transparency and …