Director of Marketing - New York City

We are looking for our first marketing hire. You will be a founding member of our small team. We are just now getting traction launching and selling our first customers, but we have not yet done any marketing. You will define our strategy and execution as we enter our first phase of growth. Learn more about the alby team here.

📈 Demand Generation

• Develop and implement demand generation strategies to acquire new customers and retain existing ones.

• Partner with sales to smoothly communicate across entire customer lifecycle lead to loyalty.

• Manage Hubspot.

• Create drip campaigns and lead capture forms in Hubspot. </aside>

📓 Content Marketing & PR

• Drive our content strategy and creation, including blogs, whitepapers, and case studies, tailored for different customer segments.

• Manage SEO/SEM to increase website traffic and visibility.

• Find, hire, and manage a PR agency (or do PR ourselves)

• Work with Max (CEO) to build a content roadmap.

• Be able to create great video content (partnering with a contractor video editor)

• Identify conversions on social media platforms that we should be involved in.

• Manage our website in Webflow.

• Identify key industry analysts, journalists, and influencers and begin building relationships with them. </aside>

🪧 Event Marketing

• Plan and execute industry-specific events, webinars, and trade shows.

• Find, hire, and manage a contractor to help us with event marketing (as needed).

• Manage an events budget and allocate it to the most important industry events.

• Think creatively about how to stand out at events (instead of just doing the standard things that every other vendor does at these events) </aside>

NOTE: We are a small team, although you will be our director of marketing, you will have no direct reports at first. So you must be comfortable getting your hands dirty and executing on the work for the foreseeable future until we hit certain growth goals.

• You want to grow something from the ground up.

• You don’t take yourself too seriously, but you are serious about your work.

• You have 5+ years of marketing experience, preferably in a startup SaaS or tech environment.

• You have experience with both product-led growth and sales-led growth (we are a hybrid product-led growth organization, with a self serve product but also an enterprise sales motion).

• You are comfortable with marketing tools such as Hubspot and Webflow.

• You are comfortable setting up lead generation campaigns.

• You are comfortable building a content marketing strategy

• You are comfortable building an influencer marketing strategy.

• You are comfortable identifying and managing PR agencies.

• You are comfortable pulling analytics and reports.

• You have some knowledge of LLMs and conversational AI systems.

Our mission is to answer every product question.

People buy products all the time. It might be buying a new ski, picking out an outfit, getting new things for your kitchen, picking the right stroller for your child, or just about any other thing we buy. People are often full of anxiety and questions when making the purchasing choices that matter. Our goal is to use A.I. to give people peace of mind, and make these choices easier.

This role is not eligible for an employment visa

Alby is proud to be an equal opportunity employer and will consider all qualified individuals seeking employment without regards to race, color, creed, religion, gender, gender identity, national origin, citizenship, age, sex, marital status, ancestry, physical or mental disability, veteran status, sexual orientation, or any other protected classification.