Director of Marketing Analytics

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 66 million monthly active users (MAU) across more than 150 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. 

About The Team

The Marketing Analytics team is a distinct part of the broader Data & Analytics organization and embedded/matrixed with the Marketing function, contributing as a thought leader, establishing domain expertise and developing cross-functional partnerships while collaborating to solve business problems with our data.

About the Job

We're seeking a Director of Marketing Analytics to join our Data & Analytics organization and play a pivotal role in shaping the future of Life360’s Marketing & Brand strategies.

The Director of Marketing Analytics will build and lead a team of skilled marketing analysts in developing advanced marketing models and insights to optimize our marketing efforts. This role will be instrumental in driving the strategic direction of our marketing initiatives through data-driven decision-making. The ideal candidate will have a strong background in marketing analytics, with a proven track record of leveraging data to drive business growth.

The ideal candidate has a passion and experience in media mix modeling, channel attribution, customer segmentation, marketing spend optimization, experimentation, causal inference techniques, and other advanced analytics.

The US-based salary range for this position is $185,000 to $290,000. We take into consideration an individual's background and experience in determining final salary – therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide …