Director of Marketing Analytics & Insights- Remote

At Intoxalock a member of the Mindr family of brands, we are dedicated to being a force for good. That's why we provide substance use safety, detection and monitoring products and services that help people live responsibly and keep communities safe.

 Always aware. Always Guiding. Never Restricting or judging.

Mindr and our family of brands have helped millions of individuals to live and drive responsibly. Intoxalock, a subsidiary of Mindr, is the country’s largest ignition interlock provider (IIDs) in the United States and the only company working to assist individuals in successfully navigating the often-daunting DUI process. For more than 30 years, Intoxalock has helped millions of people get back on the road safely after a DUI, prevent impaired driving, and save lives.

We are proud to have pioneered alcohol-specific fuel cell technology that sets the industry standard. We provide products and services to consumers and program monitoring authorities to effectively deter impaired driving and support individuals as they navigate the license restoration process. We assist customers who are required to install an IID to regain their driving privileges after a DUI incident. We are headquartered in Iowa, operate in 48 US states, and have over 5,000 installation locations across the country, allowing us a strategic advantage in the marketplace, where our customers can find a convenient location within minutes from where they live or work.

We hire people who we expect will produce exceptional results, inspire positive change within the company and deliver amazing service to our clients, which includes consumers, attorneys, state associations and more. We are a workplace you can be proud of. We’ve been named a Top Workplace several years running and again in 2024 for national employers. Our products stopped an average of 26,000 intoxicated start-ups each month and 29 million in the last decade.

We are hiring a Director of Marketing Analytics & Insights- Remote

The Director of Marketing Analytics & Insights will lead reporting, analytics, and insights across all acquisition channels, transforming data into actionable strategies that drive growth, efficiency, and optimized marketing performance. This role will be responsible for ensuring data-driven decision-making across all marketing efforts while also spearheading the strategy and execution of direct response marketing, with a particular focus on scaling the direct mail channel. Leveraging expertise in direct mail best practices, including audience segmentation, creative testing, and format optimization, the Director will apply a highly analytical approach to campaign performance insights. Additionally, this role will oversee the entire marketing funnel, providing deep visibility into campaign effectiveness, collaborating with digital and performance marketing teams to ensure seamless integration across channels, and delivering strategic recommendations to leadership.

Duties and Responsibilities:

1. Translate marketing data into clear insights that inform budget allocation, campaign optimization, channel mix and forecasting.
2. Create and manage detailed reports that provide visibility into the entire marketing funnel, from initial contact to conversion and beyond, ensuring that leadership and key stakeholders understand campaign effectiveness.
3. Analyze campaign performance, develop actionable insights from data, and adjust strategies to improve key metrics such as conversion rates, cost per acquisition (CPA), and customer lifetime value (LTV).
4. Develop forecast and predictive models to enhance marketing ROI.
5. Lead the development of direct response marketing strategies across direct mail and other channels, ensuring alignment with business goals and objectives
6. Leverage deep understanding of direct mail best practices, including audience segmentation, creative testing, format optimization, and frequency strategies to maximize campaign effectiveness.
7. Liaise with direct mail vendors, data providers, and other external partners to ensure seamless execution of campaigns and the highest quality output
8. Work closely with digital, email, and other performance marketing teams to ensure that direct mail campaigns are integrated into the broader marketing strategy
9. Motivate employees and ensure team members work towards company goals.
10. All other duties as assigned.

Job Requirements:

1. Strong ability to analyze complex data sets and make data-driven decisions to optimize marketing performance.
2. Experience with full-funnel analysis and the ability to present data clearly to leadership teams, showcasing campaign performance across all stages of the customer journey.
3. Minimum of 7 years in performance marketing, with specific expertise in direct response channels, particularly direct mail.
4. In-depth knowledge of direct mail formats, testing methodologies, and response optimization strategies.
5. Excellent verbal and written communication skills, with the ability to present data and strategy to both technical and non-technical stakeholders.

                                                                    Why work for us?
Check out this list of a few of the many good reasons why we are a Top Workplace:
• Salary range is $125,500-$170,000 depending on experience + potential 15% annual bonus incentive + 401(k) + benefits.
• We are the nation’s largest interlock provider, and our Mission is to help people live and drive responsibly.
• Mindr won the 2023 Top Workplace Award locally and nationally–and 2024 Best Place for Working Parents Award
• Growth Oriented- 7 years of over 10%+ growth annually. Doubled in employee size over the past 2-3 years.
• A comprehensive and highly competitive benefits package, including:
-Health Insurance, Dental Insurance and Vision Insurance
-401(k)
-Paid Holidays
-Paid Time Off
-Ongoing Professional Training online via Litmos
-And more

Equal Opportunity Employer
It is and will continue to be the policy of CST, LLC to practice a program of equal employment opportunity designed to assure that employment and advancement opportunities are made available to all employees and applicants based on individual qualifications and without unlawful regard to race, religion, color, veteran status, national origin, disability, age, gender identity, sexual orientation, sex or genetic information.