Director of Lifecycle Marketing - Austin, Remote

Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.

We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.

Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

We’re looking for an experienced, data driven Director, Lifecycle Marketing to join our team to drive Self’s lifecycle marketing strategy to increase core business and customer KPIs. Reporting to the VP, Growth Marketing, you will manage and grow an existing high performing lifecycle marketing team to improve customer activation, monetization, and retention. This is a highly collaborative role, working closely with others in marketing, product, analytics, design, and more. You will gain a deep understanding of our audience, develop processes and frameworks for managing program execution across the team, and be at the forefront of growing the relationship with Self’s customers.

What You Will Do:

• Lead the strategy for personalized lifecycle programs involving email, push, and sms communications to increase core business and customer KPIs
• Gain a deep understanding of our customer data to …