Director of Growth Marketing

Director of Growth Marketing 

Push the boundaries of tech. In your sweatpants.  

We are seeking a strategic and detail-oriented Director of Growth Marketing to join our Online Sales and Marketing (OSM) team, focusing on driving acquisitions for our Parallels business.   

The top creative and technical minds could work anywhere. So why are so many of them choosing Alludo? Here are three reasons:    

1. This is the moment. It’s an exciting time at Alludo, with new leadership, a refreshed brand (you probably know us as Corel or Parallels!), and a whole new approach to changing the way the world works. We’re at the forefront of a movement, and we want you to ride this wave with us.   
    
2. You do you. Too often, companies tell you about their culture and then expect you to fit it. Our culture is built from the people who work here. We want you to feel safe to be who you are, take risks, and show us what you’ve got.   
    
3. It’s your world. We know you have a life. We want to be part of it, but not all of it. At Alludo, we’re serious about empowering people to work when, how, and where they want. Home Office, Sweatpants? Cool with us. We believe that happy employees mean happy customers. That’s why we hire amazing people and get out of their way.    

Sound good so far? Awesome. Let’s talk more about the Director of Growth Marketing role and see if we’re destined to be together.   

As the Director of Growth Marketing, you will: 

• Set the strategy across all areas of growth marketing (paid, lifecycle/email, website optimization), with the ability to be hands on particularly in web optimization 
• Skilled in managing relationships with stakeholders from product, data analytics, creative services and MarTech teams  
• Be extremely data driven be an expert at defining, setting, and reporting on full-funnel KPIs (working with a data science/analytics team) 
• Engaging with users and customers to understand their use cases, and their goals and challenges as they use our products 
• Developing experiments focused on increasing trial conversion, product adoption or expansion 
• Prioritizing and managing an experimentation roadmap  

What YOU bring to the table: 

• Over 10 years of experience in growth marketing, with at least 5+ years developing B2B and B2C growth experiments in the SaaS space 
• Breadth in all areas of growth marketing, with deep expertise in demand gen, website management & conversion rate optimization, …