Director of Growth Marketing - San Francisco, California, United States - Remote

Did you know that 50M+ people in the US drive a personal car for work - and qualify for an average tax deduction of $6,500? But to get it, you have to keep a log of every single drive you take (and keep it for 5 years in case you’re audited!).

At MileIQ, we’re delivering mileage tracking for the modern workforce. We’re the category creator and global leader in mileage tracking, with 1M+ active users, 80B+ miles logged, and $10B+ in value.

Role Specifics

We are seeking a dynamic and strategic Director of Growth Marketing to join our team at MileIQ. This role is pivotal in driving our growth by acquiring new drivers and subscribers with maximum efficiency and innovation. The ideal candidate will lead our performance marketing efforts across various channels, collaborating with internal teams, contractors, and agencies to achieve our acquisition goals. 

Compensation Range: $160k to $200k

Location: US Remote or in our San Francisco, CA office

Key Responsibilities:

• Lead the performance paid media strategy across channels such as Facebook, Google, TV, Radio, Apple ads, and affiliate partnerships, focusing on acquiring new drivers.
• Drive media efficiency by managing external contractors and agencies, ensuring alignment with MileIQ's goals and objectives.
• Collaborate with internal creative and marketing teams, as well as influencers, to develop and execute engaging campaigns across multiple platforms.
• Manage attribution systems and conduct data analysis to optimize campaign performance and present data-driven insights to key stakeholders.
• Optimize and grow our organic presence on web and app stores through strategic SEO partnerships.
• Develop innovative initiatives to enhance driver acquisition and revenue generation.
• Conduct growth reviews with the leadership team, providing updates on media mix, testing, learnings, campaigns, and …