Director of Growth Marketing, Paid

For millions of teams working in dozens of industries, day-to-day business gets done on the phone. So why — despite the huge leaps we've taken in design and usability — does most business phone software still look, feel, and act like it was born in the 90s? OpenPhone is changing that.

We’re a new type of business phone with a mission to help people communicate better and be more productive.

We’re backed by Y Combinator and some of the best venture firms around including Tiger Global, Craft Ventures, Slow Ventures, and others. We take pride in providing an exceptional customer experience and a product people love, which is why we’re excited that our customers have rated us the #1 VoIP Provider on G2.

OpenPhone is the modern, sophisticated answer to the clunky, outdated phone systems that have been slowing down businesses for years. With thousands of happy customers and several rounds of funding in just five years, it's safe to say we're onto something big.

About the Role

At OpenPhone, we're looking for a Director of Growth Marketing, Paid who will be responsible for leading our paid marketing and web marketing efforts with our team of full-time employees, contractors, and agencies. OpenPhone is a PLG first company, and the majority of our demand comes inbound. You will play a key role in OpenPhone’s growth, responsible for increasing trials and customers through a deep understanding of paid media across multiple flavors (direct, indirect, brand) and a deep curiosity and passion for reaching our ideal users and speaking to them in a way that they understand. With a strong track record of experimentation and relentless execution, you’ll keep us at the leading edge of driving awareness and adoption through paid activities.

Some of the things you’ll do:

• Lead and manage our Paid Growth team, including paid advertising, SEM, and web strategy, to drive consistent growth of new customers that aligns with our business goals.
• Test, iterate, and scale comprehensive paid media campaigns, focusing on SEM, affiliates, podcasts, and more to drive consistent growth of new customers to OpenPhone with strong unit fundamentals.
• Collaborate closely with Marketing, Product, and Design teams to ensure our website meets OpenPhone’s positioning and brand identity while effectively meeting the needs of users.
• Use analytics and user insights to identify and validate key OpenPhone messaging that addresses …