Director of Growth Marketing

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

GameChanger (the #1 rated youth sports app for live streaming, scheduling, and scorekeeping) is seeking a Director of Growth Marketing to lead our efforts to acquire, retain, and engage users via digital channels. GameChanger users are loyal, engaged, and love our product. We need your help finding more of them! The ideal candidate will have successfully developed and executed growth strategies, managed paid advertising, optimized lifecycle marketing initiatives, and led high-performing teams. This role reports to the VP of Data, Analytics, and Marketing, and sits on our cross-functional GTM leadership team.

What You’ll Do:

• Lead the optimization and development of lifecycle marketing programs to maximize user experience and value.

• Own all aspects of paid user acquisition across various channels and experiment with new ones.

• Develop and grow a team of marketers currently focused on lifecycle marketing and operations, and oversee agency and vendor relationships.

• Manage marketing operations, including budget and resource planning, and vendor management.

• Get hands-on with customer data and market insights to inform execution.

• Build the foundations of experimentation within the marketing team through A/B testing optimization strategies spanning ad assets, landing pages, targeting, media tactics, and new media channels.

• Collaborate with content, partnerships, events, and product marketing to maintain a consistent message across all programs, align on strategy, and execute towards shared KPIs.

What You’ll Bring:

• Demonstrated success acquiring users for consumer-facing product-led growth (PLG) companies.

• Proficiency in marketing automation tools and platforms, ideally in the mobile space (e.g., Braze, Hubspot, AppsFlyer).

• A history of driving outcomes with paid media strategy and tactics (search, social, affiliate, influencer).

• Proven ability to manage budgets and drive efficient customer and revenue growth. …