Director of Field Marketing

About GameChanger:

We believe in the life-changing impact youth sports have on and off the field because they encourage leadership, teamwork, responsibility, and confidence—important life lessons that have the power to propel our youth toward meaningful futures. We recognize that without coaches, parents, and volunteers, organized youth sports could not exist. By building the first and best place to experience the youth sports moments important to our community, we are helping families elevate the next generation through youth sports.

So if you love sports and their community-building potential, or building cool products is your sport, GameChanger is the team for you. We are a remote-first, dynamic tech company based in New York City, and we are solving some of the biggest challenges in youth sports today.

The Position:

As the Director of Field Marketing, you’ll ensure the efficiency and effectiveness of a set of the marketing team’s performance. This role involves the management of marketing processes, technology, data, and analytics to drive strategy, planning, execution, and measurement of marketing campaigns and initiatives.

Team oversight includes leading a team to drive adoption of our product by bringing GameChanger to the spaces where current and future users gather. Specifically, you’ll oversee the development and execution of events, community growth and engagement, partnership activation, and direct-to-user focused marketing initiatives. You will lead development and execution of initiatives from end-to-end along with budget administration, analysis, and relevant communications. You’ll do this with an agile and entrepreneurial approach while driving operations to ensure a high level of execution, tightly aligned to product and go-to-market strategy. 

The ideal candidate will have successfully led user engagement marketing strategies, managed events, optimized for data-driven decision making, and led high-performing teams. This role reports to the VP of Community and sits on the Go-To-Market team.

What You’ll Do:
Field Marketing

• Drive planning and execution of marketing in three core areas: grassroots events, partnerships, and community engagement.

• Ensure strategies are aligned with product marketing objectives, target audience personas, and brand identity.

• Oversee activities to bring GameChanger to digital and in person spaces where current and prospective users gather.

• Collaborate across marketing teams using agile methodology; including digital, social media, content, and design to maintain a consistent message across all programs, align on strategy, and execute towards shared KPIs.
  

People Management & Strategy

• Lead a team of grassroots marketing professionals, fostering an environment of entrepreneurialism, growth, collaboration, and high performance.

• Procure …