Director of Email & Website

COMPANY PROFILE

Code.org® is a nonprofit dedicated to expanding access to computer science in K-12 schools and increasing participation by young women and students from other underrepresented groups. Our vision is that every student in every school has the opportunity to learn computer science as part K-12. The leading provider of K-12 computer science solutions in the largest school districts in the United States, Code.org also created the annual Hour of Code campaign, which has engaged more than 15% of all students in the world!

JOB SUMMARY 

We are seeking a Director of Email & Website who will oversee the email marketing strategy and manage the website for Code.org. This position requires a candidate with a strong background in digital marketing and web analytics, who can think strategically. The ideal candidate will enhance user engagement, optimize email campaigns, and effectively manage website content to support our mission and drive growth.

DUTIES AND RESPONSIBILITIES

In this role, you will:

Email/Site Lifecycle Strategy:

• Develop customer journey maps to identify key touchpoints and engagement opportunities across email and website interactions.
• Use segmentation to customize content according to user behavior, preferences, and lifecycle stages, guaranteeing personalized communication.
• Implement automated drip campaigns to nurture leads through each lifecycle stage, from awareness to retention.
• Set up behavioral triggers for timely, relevant emails based on website actions (e.g. re-engagement campaigns).
• Design onboarding and welcome email series to introduce new users to website features, promoting early engagement and retention.
• Develop re-engagement campaigns for inactive users with personalized content to revive interest and drive site visits.
• Create and manage a content strategy supporting each lifecycle stage, guiding users toward desired actions.
• Implement retention and loyalty programs through email and website channels to encourage long-term engagement.
• Incorporate customer feedback into lifecycle strategies to continuously improve email and site experiences.

Email Marketing Management:

• Develop and implement strategies to increase engagement, drive traffic, and support organizational goals.
• Develop and implement focused email campaigns, including newsletters and automated sequences.
• Optimize email performance through A/B testing, segmentation, and personalization.
• Leverage audience management tools to integrate customer data and enhance email effectiveness.
• Analyze customer journey data to optimize email touchpoints and overall engagement.

Website Content Management:

• Enhance website functionality and user experience through collaboration with creative and technical …