Director of Digital Marketing

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world’s largest foundation of customer interactions and go-to-market team data, Outreach’s leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.
Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io. 
About the Role:Are you a web and paid media savvy digital marketer? Outreach is looking for a Director of Digital Marketing with proven experience in online marketing and website strategy to manage the corporate website and performance marketing team.
Location: Open to remote within the US

Your Daily Adventures will Include:

• Establish a best-in-class website strategy with continuous innovations
• Establish a digital marketing strategy to meet pipeline targets
• Collaborate cross-functionally to maintain Outreach’s digital presence
• Maintain consistent brand messaging across all channels
• Stay up to date on the latest website and paid media trends, and implement them in marketing campaigns
• Plan, develop and implement web strategies, roadmap and sprint cycles that to support business objectives.
• Oversee all paid media strategy, including SEM, paid social, ABM display campaigns
• Maintain on-going website innovations and enhancements to maximize website quality, efficiencies, traffic, conversions and user experience
• Analyze and communicate overall performance of digital marketing channels and campaign

Our Vision of You:

• Proven track record of driving successful digital marketing strategies
• Strong experience in managing high-performing teams.
• Experience managing large budgets and aligning them to business priorities
• Strong sense of creativity, imagination, and innovation
• Excellent interpersonal skills, with the ability to collaborate with other departments
• Strong attention to detail with an analytical mind and outstanding problem-solving skills
• Proficiency in Google Ads, LinkedIn campaign manager and 6Sense
• Experience with SEO and SEM strategy and keyword research
• Understanding of website analytics tools, such as Google Analytics as well as content manage platforms such as Craft CSM

The annual base salary range for this …