Director of Demand Generation

OfferFit was founded by ex-McKinsey and BCG math PhDs, and we’re funded by leading Silicon Valley VCs. OfferFit replaces A/B testing with AI testing, powered by reinforcement learning AI. This allows lifecycle marketers to test & improve the performance of their campaigns much faster than before. Customers include leading brands like Brinks Home, Yelp, Chime, Engie, and MetLife, among many others.

Note for Applicants: 

Data shows that men on average apply for a role if they meet 6/10 requirements while women often only do so if it’s 10/10.  We work hard to be clear and specific about what our roles require, and we encourage you to apply even if you don’t check all the boxes!  Applying gives you the opportunity to be considered and we look forward to reviewing your application!

Our Marketing team is expanding, and we’re excited to bring on a Director of Demand Generation to take ownership of developing and executing strategies that drive pipeline growth. In this role, you’ll work closely with the CMO and lead a skilled, high-potential team focused on engaging prospects at the earliest stages of their journey, creating a strong foundation for long-term success and sales impact.

In particular, you will:

• Lead strategic demand generation initiatives: Define, execute, and continuously optimize multi-channel marketing campaigns (including email, paid media, content syndication, webinars, and more) to drive brand awareness, lead acquisition, and sales pipeline growth.
• Optimize marketing automation systems: Oversee the selection, implementation, and optimization of a marketing automation platform (e.g., Marketo, HubSpot) to segment audiences, deliver personalized campaigns, automate lead scoring, and track performance through comprehensive data analysis and reporting.
• Develop targeted nurture programs: Create and manage end-to-end lead nurturing strategies to engage prospects, accelerate pipeline movement, and improve conversion and win rates, ensuring a seamless transition between marketing and sales.
• Develop process for multi-touch attribution: Partner with RevOps to design and implement a multi-touch attribution model, ensuring that marketing efforts are effectively measured and aligned with sales outcomes, facilitating data-driven decision-making.
• Align sales and marketing for revenue impact: Work closely with sales and marketing leadership to ensure alignment on lead quality, timely follow-up strategies, and continuous feedback loops that optimize pipeline velocity and drive toward shared revenue targets.
• Build and mentor a high-performing team: Develop, coach, and scale the Demand Generation team, fostering a culture of accountability, creativity and results-driven performance.

Why it’s great:

1. You'll have a direct impact on OfferFit’s revenue growth, leading a critical function that sits at the intersection of marketing, sales, and RevOps. This is a high-visibility role with the potential to shape the future of the company’s go-to-market strategies.
2. OfferFit is at the forefront of AI decisioning technology, providing a unique opportunity to work with cutting-edge solutions that are transforming the way businesses approach customer engagement and marketing.
3. You'll be joining a fast-paced, collaborative environment that values innovation, learning, and continuous improvement. 

Who's a fit?

• SaaS Extraordinaire: you’ve spent time in your driving demand and marketing SaaS products (MarTech or adjacent industries a plus)!
• Problem solver: you recognize patterns, synthesize information and come up with creative, simple, and practical solutions
• Structured and organized: you can structure a plan, align stakeholders, and see it through to execution
• Collaborative and empathetic partner: you work well with internal stakeholders, understanding their needs and building solutions that match
• Clear communicator: you are able to express yourself clearly and persuasively, both in writing and speech
• Entrepreneurial: you proactively identify opportunities and risks, work around obstacles, and always seek creative ways to improve processes and outcomes

Additional Requirements: 

• Up to 10-15% travel for company-wide quarterly gatherings, team offsite workshops, customer meetings, and industry-related events
• Ability to primarily overlap with North America time zones
• Strong fluency in English, both written and verbal

The base salary range for this position in the United States is $197,000-$234,000 per year, plus eligibility for additional bonus ranging $29,000-$34,000; Eligibility for an additional end of year performance bonus, commissions (when applicable) and/or equity options may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, depending on the position offered.  Please note that we adjust compensation for non–US countries using a relative cost of labor adjustment between the US and your country of residence.  Applicants should apply via OfferFit’s internal or external careers site.

Company Benefits and Perks

• Generous PTO (starting at 25 days PTO per year) and Parental Leave policy (12 weeks paid)
• 100% remote work environment with flexible hours 
• Quarterly gatherings where we meet in person in a different city to work together, bond as a team and celebrate our progress
• Weekly team events (lunch and learns, trivia, virtual escape rooms, town hall and team health “barometer” meetings)
• Ability to learn and develop from an experienced leadership team (ex-Amazon, McKinsey, BCG, and IBM, among others) who are focused on building a talented, diverse, and inclusive team
• Dedication to building a strong culture (e.g., team resource groups, weekly recognitions, major life event celebrations, mental health/sustainability days off, etc.)
• [US Only] Competitive benefits (major medical, vision, dental and LTD) and 401K matching program

OfferFit is committed to a diverse and inclusive workplace. OfferFit is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.