Director of Demand Generation & Campaign Marketing - United States (Remote)

Jasper is an AI copilot for enterprise marketing teams who want better outcomes, not just faster outputs. More advanced than writing assistants, AI copilots are personalized to each company and securely combine business context and memory with purpose-built skills to achieve both speed and performance. 

About the role

As our Director of Demand Generation & Campaign Marketing, you will build and own our Demand Generation and Campaign Marketing team and strategy. Reporting to our VP of Enterprise Marketing, you’ll be responsible for managing a team of channel marketers, building out our integrated campaign marketing strategy, and partnering cross-functionally with peers to drive pipeline to our sales team through effective acquisition, acceleration, and expansion strategies. 

What you will do at Jasper:

• Develop and execute full funnel integrated campaign and demand generation strategies that drive pipeline and accelerate sales across digital channels, including paid advertising (Google, LinkedIn, Meta), lifecycle marketing, SEO, and organic social.
• Partner with field, content, and product marketing teams to bring campaigns to life across all touch-points. 
• Build and maintain an annual campaign plan aligned with top-line pipeline and revenue targets and built around the unique needs and expectations of our target industries and personas. 
• Manage an external agency for paid advertising campaigns across digital platforms, including budget allocation, targeting strategies, and performance tracking. Deliver improved efficiencies across key metrics. 
• Oversee the planning, execution, and optimization of lifecycle marketing strategies to engage and nurture leads throughout the customer journey
• Oversee the planning, execution, and optimization of SEO initiatives to optimize website content, structure, and technical elements for improved organic search visibility and traffic acquisition
• Establish and monitor key performance indicators (KPIs) and metrics to measure the effectiveness of demand …